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ACTIVATE. THE ELEVATED BRAND AND STYLE BLUEPRINT

YOUR JOURNEY TO AUTHENTIC STYLE BEGINS HERE.  MY 12 WEEK LIVE ONLINE GROUP MENTORSHIP AND INTEGRATION PROGRAM.

Master your personal brand and style, transforming your wardrobe into a powerful tool. Taking you from work to weekend with confidence and ease.
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You've got that feeling...

You know the one that you can't quite put your finger on, the one that holds you back every time you get dressed and think you've finally got it.

  • Your mornings are a rush, and despite a closet full of choices, nothing seems right leaving you feeling stuck and uninspired.
  • You have worn the same jeans, t-shirt and blazer on rotation for every smart casual activity.
  • You are tired of thinking about what you are wearing anymore. You want to just get on with what you need to, and stop wasting money on items that don't fit or flatter your changing body.
  • You want to start each day feeling confident, and comfortable with a style that boosts your professional and personal presence.
IF THAT SOUNDS ABOUT RIGHT, THEN KEEP ON READING
You know things need to change...
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Sick of feeling uncomfortable with your outfit, when you walk out the door.

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You have tried to watch others and every "How To" but still can't build that perfect wardrobe.

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Tired of wearing the same outfit for on repeat for important occasions, it's the only one that makes you feel confident and comfortable.

WHY LISTEN TO ME?
I understand what it's like...

I’ve been there too. Balancing a busy life while feeling the pressure to look polished, yet lacking the time or energy to create a look that reflects who you truly are.

Imagine...

Starting each day feeling confident and comfortable, with a wardrobe that empowers you. Picture yourself effortlessly selecting outfits that enhance your professional and personal presence, transforming how you feel. Your clothes will represent who you are and where you want to go.

Now, it's time to make it happen...

Step into the arena and start playing the game. You have so much potential, and I’m inviting you to work with me to unlock it. Together, we’ll create a wardrobe that not only fits your life but also gives you confidence and ease every day.

IT DOESN'T HAVE TO BE THAT WAY.
Imagine how it would feel to ...
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Wake up each day excited and confident, effortlessly choosing an outfit that flatters your figure and showcases your unique style and brand.

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Have a wardrobe that seamlessly blends professional polish with personal comfort.

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Gain the knowledge and power to transform your personal brand and style, as you evolve saving you time and money.

Don't let style confusion hold you back from opportunities and experiences.

Avoid the cost of mismatched, unworn clothing filling up your closet with no purpose.

You deserve the clarity, strategy and essential tools that a more confident and effortlessly stylish you.

INTRODUCING
Activate. The Elevated Brand and Style Blueprint
Activate The Elevated Style Blueprint
A 12 week online group mentoring and integration program where you will master your brand, style and create your elevated and effortless wardrobe that leaves you feeling confident and comfortable in less than 20 minutes a day.
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Within ACTIVATE, you hold the keys to create an effortless wardrobe

This program is designed to put you back in control of your wardrobe and elevate your style, allowing you to shape the narrative of your personal and professional life.

  • You will master the science of effortlessly curating a wardrobe that resonates with your unique personality, and strengthens your personal brand. 
  • Together, we will transform your approach, giving you the clarity, skills, and confidence to make informed style choices—without the need for a completely new wardrobe.
  • You will use my '3D Impact Framework' (Define, Decode, Design), where you’ll discover the secrets to curating a wardrobe that aligns with your vision, identify gaps, strategically fill them over time, understand body shape, your personal colours. Master the art of styling for the long game.

ACTIVATE has been designed for...

Professional Women

Who feel stuck in a style rut and finding yourself wearing the same outfits on repeat, searching for a refreshing change.

Female Entrepreneurs 

Who are tired of wasting money on items that don’t align with their style goals and want to make smarter, more strategic fashion choices. 

Female Leaders

Seeking to elevate their presence and desire a wardrobe that seamlessly blends professional polish with personal comfort, to look and feel their best.

Impact Driven Women

With a goal to build a versatile wardrobe without the ongoing expense of hiring a personal stylist or brand consultant.

READ UP
The results speak for themselves...
 

Meet Jane, busy working professional who had been searching for the missing piece to her style and perfect capsule wardrobe

See More Testimonials

Why choose ACTIVATE...

Tailored Solutions 

Enjoy a personalised approach in a group environment that considers your unique style and goals.

Expert Guidance 

Benefit from my extensive experience and knowledge in personal styling and transformation. 

Community Support 

Join a community of female leaders, innovators and changemakers on the same journey to style and brand empowerment. 

Practical Results 

Implement actionable steps that fit seamlessly into your busy schedule, ensuring lasting change.

 

Claim Your Spot in ACTIVATE
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LET'S DIG INTO THE DETAILS
Here's what's inside ACTIVATE.
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MODULE ONE

Authentically You

In this module, we'll dive deep into your values, personal brand and personal style, uncovering the essence of who you truly are and how you want to show up in the world.
Here's what you're going to learn:
  • Conduct a detailed assessment of your brand and style
  • Discover your values and personal brand and any gaps
  • Determine and confirm your personal style
  • BONUS: Create and document your own vision board for your brand and style
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MODULE TWO

Your Signature Colours 

Discover the power of colours and how they can transform your style. We'll explore the psychology behind colours, identify the hues that best complement your complexion, and learn how to strategically incorporate them into your outfits. Here's what you're going to learn:

  • Explore the power of colours and their influence
  • Incorporate your signature colours into your outfits
  • Determine your preferred base and accent colours to make decisions easier
  • Learn the secrets how to use colour to change the impact of an outfit
  • BONUS: Receive your very own personalised colour assessment conducted by Sonya
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MODULE THREE

Body Shape and Design

Understanding your body shape is key to dressing with confidence and enhancing your best features. In this module, you'll learn how to embrace your body shape and use strategic styling techniques, such as the use of structure, lines, and illusion dressing, to flatter your figure and create visually appealing outfits that make you feel amazing. Here's what you're going to learn:

  • Understand your body shape and proportions and how to dress for them not against
  • Apply illusion dressing techniques to your outfits, including structure
  • Enhance your figure and create visually appealing outfits
  • BONUS: Comprehensive Dressing for your Body Shape Guide
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MODULE FOUR

Complete Capsule Wardrobe

Simplify your style and build a versatile wardrobe with core foundational basics, essential pieces, and versatile outfit formulas. Here's what you're going to learn:

  • How to review your existing wardrobe
  • Fundamentals for organising your wardrobe to make mornings simpler
  • Find your wardrobe gaps to your vision
  • Determine what might be holding back your brand and style
  • Create your own personalised capsule wardrobe that you can update anytime
  • Simple outfit formulas to create elevated looks yourself and make getting dressed simpler every morning
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MODULE FIVE

Strategic Wardrobe and Shopping  

Say goodbye to aimless shopping trips and hello to strategic and purposeful shopping. You'll learn how to identify your personal style preferences, create a targeted shopping list, navigate stores and online platforms with ease, and make wise purchasing decisions that align with your style goals and budget.  Here's what you're going to learn:

  • How to develop smart shopping habits and make purposeful purchases aligned with your style goals.
  • Identify your personal style preferences and create a targeted shopping list.
  • When to shop seasonally  to make the most of your budget
  • How to shop in store and online like a professional stylist
  • What to look for when building your wardrobe
  • BONUS: Comprehensive Digital Online Shopping Guide
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MODULE SIX

Effortless Impact

In this final module, we'll bring it all together. You'll learn how to ensure that your personal brand is always on point, and effortlessly mix and match outfits to create a comfortable and styled wardrobe, know how to create endless stylish combinations that showcase your unique brand and style. Here's what you're going to learn:

  • Learn how to mix and match outfits in your wardrobe for endless stylish combinations.
  • Learn the secrets every stylist uses to add the finish touches to each outfit
  • How to elevate your outfits and make a lasting impact with the things that a stylist always looks at when crafting a look.
  • Refine and pick outfit formulas that will work for you and your brand. 
Claim Your Spot in ACTIVATE
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DISCOVER REAL RESULTS AND CONFIDENCE

"What has been really helpful is nailing down my body shape. I always thought I was an hourglass, but after working through the modules, I’m now confident in how to dress for my shape. It’s confronting but empowering, and I’m finally embracing styles that highlight my best features.”

LINDSAY F

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MAXIMISES YOUR TIME AND EFFORT

“I feel like I’ve been a little more courageous with my choices, and while I haven’t had the chance to shop yet, I’m very excited about building my capsule wardrobe. It’s like having a uniform that’s ready to go, and it’s making me see my clothes in a whole new light.”

SIOBHAN S

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UNLOCKING SO MANY NEW INSIGHTS

“After going through the lessons, I’ve had so many ‘aha’ moments. I finally understand why certain things didn’t work before. This course isn’t just about clothes—it’s about understanding yourself and making informed choices that reflect who you are.”

BELINDA J

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Transforming style and confidence at every step

“I’ve realized that style isn’t just about following trends; it’s about discovering what works for you. This program has empowered me to step out of my comfort zone and embrace styles that I never thought would work for me, but do!”

ROBYN G

100% MONEY-BACK GUARANTEE
You're covered by our guarantee.
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Activate is backed by a 100% satisfaction guarantee. Here’s how it works:

If you complete the Activate work and don’t get value, submit your completed worksheets within the first two Module weeks, let me know what didn’t work for you, and get a full refund. Simple as that. Complete the work and if you’re not happy, I’ll make it right with a refund.

MEET YOUR GUIDE

Hi I'm Sonya.

Passion, enthusiasm, and making the complex simple is what I am all about.

A decade ago, I struggled with sacrificing my own authenticity while trying to climb the corporate ladder. Over time, I discovered the transformative power of aligning personal brand and style. Today, I am dedicated to empowering professional women to enhance their careers and personal lives through style and branding, providing clarity, confidence, and impactful self-expression.

As a seasoned certified stylist and personal brand strategist, I guide you in refining both your personal and professional presence. Understanding the challenges of juggling multiple roles—as a mother of three, a coffee enthusiast, and a sneaker lover—I'm committed to supporting you in mastering a wardrobe that truly reflects who you are, ensuring you step confidently into every aspect of your life.

STILL HERE?
Good, because there's something I need to tell you.

Your current brand and style is just scratching the surface of what you're truly capable of. Deep down, you know there's a version of yourself that is more confident, more vibrant, and more influential. It's time to unlock that version and let her shine through.

With Activate: The Elevated Brand and Style Blueprint, you'll discover the secrets to curating a wardrobe that not only flatters your body but also reflects your unique personality and empowers you to make a statement without saying a word.

This isn't just about clothes; it's about embracing your brand, your authentic self and transforming the way you show up in the world.

Are you ready to leave behind the limitations of your current style and step into a whole new level of empowerment?

HAVE A QUESTION?
Frequently Asked Questions
Claim Your Spot in ACTIVATE
JOIN THE WAITLIST→
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You are so ready for this journey.

This is your opportunity to finally break free from the limitations that have been holding you back. It's time to take control of the narrative  and make a lasting impression wherever you go.

With Activate you'll gain the knowledge, guidance, and support you need to create an effortless brand, style and wardrobe that reflects your unique personality and empowers you to step into the best version of yourself.

Say yes to this life-changing journey and discover the joy and fulfilment that comes from embracing your personal style. The time is now.