38: Reinventing Happiness: A Conversation with Penny Locaso, the World's First Happiness Hacker

September 18, 2024

Welcome to another episode of the Style and Strategy Podcast. In this empowering episode, we dive deep into the transformative journey of Penny Locaso, the world's first Happiness Hacker. Penny has made it her mission to teach 10 million people how to flourish by 2025. After leaving a successful corporate career, she founded Hacking Happy Co. and has since become a leading expert in intentional adaptability.

In this episode, Penny shares how a simple moment with her son reshaped her perspective on life and led her to pursue happiness over success. We explore the key lessons she’s learned along the way, the reinvention of her personal and professional brand, and the raw, unfiltered truth behind personal growth and evolution.

Key Highlights:

Penny’s journey from corporate success to purpose-driven entrepreneur.
How Penny turned her life upside down in pursuit of happiness.
The power of adaptability, reinvention, and intentional living.
Insights on leadership, personal branding, and embracing uncertainty.
Penny’s go-to style and signature fashion piece that defines her unique brand.

Quotable Moments:

“Reinvention isn’t easy, but it’s necessary for growth.”
“I wasn’t ready for any of this, but I believed in myself.”

Tune in now to discover how to hack happiness in your own life and embrace adaptability in an ever-changing world.

Connect with Penny:

LinkedIn: Penny on LinkedIn – https://www.linkedin.com/in/pennylocaso/?originalSubdomain=au

You can also find me:

Have a question you want me to answer? Send me an email

Liked this episode? Share it and tag me @yourstyledcollective

Love the show? Leave a review and let us know

Ready to get your next steps in your brand and style? Book a free brand and style audit call

Connect with Sonya | Your Styled Collective : Website | Instagram | LinkedIn

Episode Transcript

00:00:00:00 - 00:00:00:20
Welcome to

00:00:00:20 - 00:00:01:17
another episode

00:00:01:17 - 00:00:02:07
of the Style

00:00:02:07 - 00:00:03:02
and Strategy

00:00:03:02 - 00:00:03:18
podcast,

00:00:03:18 - 00:00:04:20
where we explore

00:00:04:20 - 00:00:05:16
the power

00:00:05:16 - 00:00:06:10
of personal

00:00:06:10 - 00:00:08:11
brand and style.

00:00:08:11 - 00:00:09:05
I'm Sonia,

00:00:09:05 - 00:00:09:22
your host,

00:00:09:22 - 00:00:10:14
and today

00:00:10:14 - 00:00:11:11
I'm driving

00:00:11:11 - 00:00:12:13
into really

00:00:12:13 - 00:00:13:13
adaptability,

00:00:13:13 - 00:00:14:01
happiness

00:00:14:01 - 00:00:15:09
and reinvention

00:00:15:09 - 00:00:16:21
with the incredible

00:00:16:21 - 00:00:18:11
Penny La caso,

00:00:18:11 - 00:00:18:23
the world's

00:00:18:23 - 00:00:19:18
first happiness

00:00:19:18 - 00:00:20:12
hacker.

00:00:20:12 - 00:00:21:03
Penny is

00:00:21:03 - 00:00:21:14
on a mission

00:00:21:14 - 00:00:22:02
to teach

00:00:22:02 - 00:00:22:22
10 million people

00:00:22:22 - 00:00:23:16
how to flourish

00:00:23:16 - 00:00:25:02
by 2025.

00:00:25:02 - 00:00:26:00
After leaving

00:00:26:00 - 00:00:27:03
a very successful

00:00:27:03 - 00:00:27:22
corporate career

00:00:27:22 - 00:00:29:03
and founding

00:00:29:03 - 00:00:31:04
Hacking Happy Eco.

00:00:31:04 - 00:00:32:20
She has become

00:00:32:20 - 00:00:33:23
the leading expert

00:00:33:23 - 00:00:35:03
in intentional

00:00:35:03 - 00:00:36:12
adaptability.

00:00:36:12 - 00:00:37:15
In this episode,

00:00:37:15 - 00:00:38:16
we will cover off

00:00:38:16 - 00:00:40:17
on her journey

00:00:40:17 - 00:00:41:13
and how

00:00:41:13 - 00:00:41:18
that's

00:00:41:18 - 00:00:42:13
really shaped

00:00:42:13 - 00:00:43:19
and evolved her

00:00:43:19 - 00:00:44:11
brand,

00:00:44:11 - 00:00:45:10
the evolution

00:00:45:10 - 00:00:46:04
of her

00:00:46:04 - 00:00:46:16
leadership

00:00:46:16 - 00:00:47:16
journey to

00:00:47:16 - 00:00:49:00
and really the key

00:00:49:00 - 00:00:49:18
lessons

00:00:49:18 - 00:00:50:20
she's learned

00:00:50:20 - 00:00:52:21
along the way.

00:00:52:21 - 00:00:53:02
And he's

00:00:53:02 - 00:00:53:18
also going to share

00:00:53:18 - 00:00:54:02
a little bit

00:00:54:02 - 00:00:54:11
about her

00:00:54:11 - 00:00:56:01
go to style

00:00:56:01 - 00:00:57:05
signature piece.

00:00:57:05 - 00:00:59:01
And you are

00:00:59:01 - 00:00:59:14
not going

00:00:59:14 - 00:01:00:07
to want to

00:01:00:07 - 00:01:01:15
miss this episode.

00:01:01:15 - 00:01:03:03
I absolutely loved

00:01:03:03 - 00:01:03:15
chatting with

00:01:03:15 - 00:01:04:09
Penny today.

00:01:04:09 - 00:01:05:11
So stay tuned.

00:01:47:19 - 00:01:49:00
Hi everyone, welcome

00:01:49:01 - 00:01:49:15
to another

00:01:49:15 - 00:01:50:13
episode of

00:01:50:13 - 00:01:51:04
the Stall

00:01:51:04 - 00:01:51:23
and Strategy

00:01:51:23 - 00:01:52:19
podcast.

00:01:52:19 - 00:01:54:04
I am so excited

00:01:54:04 - 00:01:54:14
to be able

00:01:54:14 - 00:01:55:06
to have

00:01:55:06 - 00:01:56:12
Penny La Caso

00:01:56:12 - 00:01:58:05
on the podcast

00:01:58:05 - 00:01:58:22
today.

00:01:58:22 - 00:01:59:13
So we're

00:01:59:13 - 00:01:59:18
going to

00:01:59:18 - 00:02:00:08
dive straight

00:02:00:08 - 00:02:00:17
in because,

00:02:00:17 - 00:02:02:00
you know, that's me

00:02:02:00 - 00:02:02:09
like to

00:02:02:09 - 00:02:02:20
get straight

00:02:02:20 - 00:02:03:19
into the facts.

00:02:03:19 - 00:02:05:05
No fluffing around.

00:02:05:05 - 00:02:06:07
So Penny,

00:02:06:07 - 00:02:07:05
tell me

00:02:07:05 - 00:02:07:22
a little bit

00:02:07:22 - 00:02:09:14
around your journey

00:02:09:14 - 00:02:10:08
from being,

00:02:10:08 - 00:02:10:16
you know,

00:02:10:16 - 00:02:11:13
in a successful

00:02:11:13 - 00:02:12:20
corporate career

00:02:12:20 - 00:02:13:12
to then

00:02:13:12 - 00:02:14:04
becoming

00:02:14:04 - 00:02:14:16
the world's

00:02:14:16 - 00:02:15:17
first happiness

00:02:15:17 - 00:02:16:20
hacker?

00:02:16:20 - 00:02:17:03
Yeah.

00:02:17:03 - 00:02:17:23
Which is

00:02:17:23 - 00:02:18:22
such an incredibly

00:02:18:22 - 00:02:20:10
inspiring story.

00:02:20:10 - 00:02:21:05
So made me

00:02:21:05 - 00:02:21:15
take me

00:02:21:15 - 00:02:22:03
a little bit

00:02:22:03 - 00:02:22:17
through some

00:02:22:17 - 00:02:22:22
of that

00:02:22:22 - 00:02:23:23
leadership journey

00:02:23:23 - 00:02:24:14
and how

00:02:24:14 - 00:02:25:03
that's evolved

00:02:25:03 - 00:02:25:19
for you

00:02:25:19 - 00:02:26:23
over the years.

00:02:26:23 - 00:02:28:01
So I had a very

00:02:28:01 - 00:02:28:21
successful career

00:02:28:21 - 00:02:29:07
working for a

00:02:29:07 - 00:02:30:02
global giant,

00:02:30:02 - 00:02:30:23
and up

00:02:30:23 - 00:02:33:07
until about 2014,

00:02:33:07 - 00:02:33:21
and always

00:02:33:21 - 00:02:34:08
I had ticked

00:02:34:08 - 00:02:35:00
all the boxes

00:02:35:00 - 00:02:35:13
I was told

00:02:35:13 - 00:02:35:21
would make

00:02:35:21 - 00:02:36:15
me successful,

00:02:36:15 - 00:02:37:08
down to the fact

00:02:37:08 - 00:02:37:21
that I even had

00:02:37:21 - 00:02:38:05
the white

00:02:38:05 - 00:02:39:10
picket fence.

00:02:39:10 - 00:02:40:03
So, you know,

00:02:40:03 - 00:02:40:13
I ticked

00:02:40:13 - 00:02:41:07
all these boxes

00:02:41:07 - 00:02:41:11
and I'll

00:02:41:11 - 00:02:41:23
never forget,

00:02:41:23 - 00:02:42:10
I walked into

00:02:42:10 - 00:02:42:23
my backyard

00:02:42:23 - 00:02:43:10
one day.

00:02:43:10 - 00:02:44:11
My son

00:02:44:11 - 00:02:45:05
was three

00:02:45:05 - 00:02:46:00
at the time.

00:02:46:00 - 00:02:46:11
I said, come

00:02:46:11 - 00:02:47:09
hang inside.

00:02:47:09 - 00:02:48:01
Let's, you know,

00:02:48:01 - 00:02:48:15
go and cook

00:02:48:15 - 00:02:49:00
because I had

00:02:49:00 - 00:02:49:22
Fridays off

00:02:49:22 - 00:02:50:10
because I worked

00:02:50:10 - 00:02:51:00
part time,

00:02:51:00 - 00:02:52:03
which really meant

00:02:52:03 - 00:02:52:17
that I worked

00:02:52:17 - 00:02:53:13
six days a week.

00:02:53:13 - 00:02:53:23
But just

00:02:53:23 - 00:02:54:21
like that heat

00:02:54:21 - 00:02:55:21
everywhere around,

00:02:55:21 - 00:02:56:05
you know,

00:02:56:05 - 00:02:57:07
everything else.

00:02:57:07 - 00:02:58:11
And he turned

00:02:58:11 - 00:02:58:17
around

00:02:58:17 - 00:02:59:05
and said to me

00:02:59:05 - 00:02:59:16
when I asked him

00:02:59:16 - 00:03:00:07
to come inside

00:03:00:07 - 00:03:01:02
and hang out,

00:03:01:02 - 00:03:01:14
he turned around

00:03:01:14 - 00:03:02:02
and said to me,

00:03:02:02 - 00:03:02:17
I can't, I'm

00:03:02:17 - 00:03:03:22
too busy.

00:03:03:22 - 00:03:04:09
And it was

00:03:04:09 - 00:03:04:23
like a dagger

00:03:04:23 - 00:03:05:15
through the heart.

00:03:05:15 - 00:03:07:03
And it was kind of.

00:03:07:03 - 00:03:07:19
I always say

00:03:07:19 - 00:03:08:03
it wasn't

00:03:08:03 - 00:03:08:13
like a light

00:03:08:13 - 00:03:09:04
bulb moment,

00:03:09:04 - 00:03:09:12
but it was

00:03:09:12 - 00:03:09:19
like this

00:03:09:19 - 00:03:10:08
demo was

00:03:10:08 - 00:03:11:06
gradually turned up

00:03:11:06 - 00:03:11:18
with it

00:03:11:18 - 00:03:13:11
and I started

00:03:13:11 - 00:03:14:11
to ask myself

00:03:14:11 - 00:03:14:18
in that

00:03:14:18 - 00:03:15:09
moment, like,

00:03:15:09 - 00:03:16:13
what does busy?

00:03:16:13 - 00:03:16:19
Like,

00:03:16:19 - 00:03:17:10
where does a child

00:03:17:10 - 00:03:18:05
get busy from?

00:03:18:05 - 00:03:18:23
What is busy?

00:03:18:23 - 00:03:19:19
Tell a child

00:03:19:19 - 00:03:20:05
in terms

00:03:20:05 - 00:03:21:07
of their value

00:03:21:07 - 00:03:22:10
in the family

00:03:22:10 - 00:03:23:11
and you know

00:03:23:11 - 00:03:24:05
what is busy

00:03:24:05 - 00:03:25:01
look like?

00:03:25:01 - 00:03:25:14
And what is it

00:03:25:14 - 00:03:25:20
actually

00:03:25:20 - 00:03:26:12
stopping me

00:03:26:12 - 00:03:27:14
from doing what

00:03:27:14 - 00:03:28:08
I asked myself?

00:03:28:08 - 00:03:29:02
What are the things

00:03:29:02 - 00:03:30:03
that make me happy

00:03:30:03 - 00:03:30:17
and enable me

00:03:30:17 - 00:03:31:07
to flourish?

00:03:31:07 - 00:03:32:00
It was

00:03:32:00 - 00:03:32:21
human connection

00:03:32:21 - 00:03:33:10
positively

00:03:33:10 - 00:03:34:06
impacting the lives

00:03:34:06 - 00:03:34:15
of others,

00:03:34:15 - 00:03:36:02
sharing experiences

00:03:36:02 - 00:03:36:22
and being present.

00:03:36:22 - 00:03:38:02
And in a moment.

00:03:38:02 - 00:03:38:15
And all of

00:03:38:15 - 00:03:39:05
those things

00:03:39:05 - 00:03:40:17
were being done by

00:03:40:17 - 00:03:41:09
my sons

00:03:41:09 - 00:03:42:14
called out busy.

00:03:42:14 - 00:03:43:02
And so

00:03:43:02 - 00:03:43:16
I did something

00:03:43:16 - 00:03:44:13
really crazy.

00:03:44:13 - 00:03:45:07
And within

00:03:45:07 - 00:03:46:03
seven months

00:03:46:03 - 00:03:46:13
I turned my

00:03:46:13 - 00:03:47:00
whole life

00:03:47:00 - 00:03:47:23
completely upside

00:03:47:23 - 00:03:48:15
down in pursuit

00:03:48:15 - 00:03:49:04
of happiness.

00:03:49:04 - 00:03:50:03
So I left

00:03:50:03 - 00:03:51:11
the 16 year career

00:03:51:11 - 00:03:52:08
as a female

00:03:52:08 - 00:03:52:17
with high

00:03:52:17 - 00:03:53:07
potential,

00:03:53:07 - 00:03:53:13
which

00:03:53:13 - 00:03:54:09
I hate the term

00:03:54:09 - 00:03:54:22
because I'm yet

00:03:54:22 - 00:03:55:14
to meet a female

00:03:55:14 - 00:03:57:00
with no potential.

00:03:57:00 - 00:03:57:19
I relocated

00:03:57:19 - 00:03:58:09
the family

00:03:58:09 - 00:03:58:21
from Perth

00:03:58:21 - 00:03:59:17
back to Melbourne,

00:03:59:17 - 00:04:01:01
which was my home

00:04:01:01 - 00:04:02:00
left an 18 year

00:04:02:00 - 00:04:02:18
relationship

00:04:02:18 - 00:04:03:07
and started

00:04:03:07 - 00:04:03:23
my own purpose

00:04:03:23 - 00:04:05:05
driven company

00:04:05:05 - 00:04:06:04
with no idea

00:04:06:04 - 00:04:07:06
what I was doing

00:04:07:06 - 00:04:08:10
and complete

00:04:08:10 - 00:04:09:19
fear, yet faith

00:04:09:19 - 00:04:11:00
that it would

00:04:11:00 - 00:04:12:12
not find a way.

00:04:12:12 - 00:04:12:22
And that was

00:04:12:22 - 00:04:14:01
the beginning.

00:04:14:01 - 00:04:14:13
That was really

00:04:14:13 - 00:04:15:17
ten years ago now.

00:04:15:17 - 00:04:17:12
Such an incredible

00:04:17:12 - 00:04:18:05
moment.

00:04:18:05 - 00:04:18:19
And I guess

00:04:18:19 - 00:04:19:17
listening to you

00:04:19:17 - 00:04:20:13
talk about it,

00:04:20:13 - 00:04:21:06
I've instantly

00:04:21:06 - 00:04:22:04
got goosebumps

00:04:22:04 - 00:04:23:03
because I think

00:04:23:03 - 00:04:23:23
you know myself

00:04:23:23 - 00:04:24:08
as well

00:04:24:08 - 00:04:24:23
as many of

00:04:24:23 - 00:04:25:14
my listeners,

00:04:25:14 - 00:04:26:14
can really resonate

00:04:26:14 - 00:04:27:04
around those

00:04:27:04 - 00:04:27:18
key moments.

00:04:27:18 - 00:04:28:19
And normally

00:04:28:19 - 00:04:30:16
it is your children

00:04:30:16 - 00:04:31:21
that spark

00:04:31:21 - 00:04:32:13
something

00:04:32:13 - 00:04:33:08
because they look

00:04:33:08 - 00:04:34:00
at the world

00:04:34:00 - 00:04:34:10
through this

00:04:34:10 - 00:04:35:23
different lens

00:04:35:23 - 00:04:36:22
that sometimes

00:04:36:22 - 00:04:37:12
when you're

00:04:37:12 - 00:04:38:23
on the grind

00:04:38:23 - 00:04:39:15
and especially

00:04:39:15 - 00:04:40:18
when you're seen

00:04:40:18 - 00:04:41:10
as a high

00:04:41:10 - 00:04:42:05
performing

00:04:42:05 - 00:04:43:03
potential,

00:04:43:03 - 00:04:43:10
you know,

00:04:43:10 - 00:04:44:05
individual

00:04:44:05 - 00:04:45:15
that you're focused

00:04:45:15 - 00:04:46:00
on the go,

00:04:46:00 - 00:04:46:16
go of

00:04:46:16 - 00:04:47:13
that next step,

00:04:47:13 - 00:04:48:10
and there's

00:04:48:10 - 00:04:49:02
something else

00:04:49:02 - 00:04:49:15
there

00:04:49:15 - 00:04:50:23
that they pick up,

00:04:50:23 - 00:04:51:09
you know,

00:04:51:09 - 00:04:51:21
through those

00:04:51:21 - 00:04:53:03
conversations.

00:04:53:03 - 00:04:54:14
So when

00:04:54:14 - 00:04:55:13
I think about

00:04:55:13 - 00:04:56:15
that journey,

00:04:56:15 - 00:04:57:12
I really think

00:04:57:12 - 00:04:58:06
about the power

00:04:58:06 - 00:04:59:16
of reinvention.

00:04:59:16 - 00:05:01:10
I and

00:05:01:10 - 00:05:02:02
there's two

00:05:02:02 - 00:05:02:13
elements

00:05:02:13 - 00:05:02:23
I kind of

00:05:02:23 - 00:05:04:05
want to go down

00:05:04:05 - 00:05:05:06
on this path.

00:05:05:06 - 00:05:06:13
So the first one

00:05:06:13 - 00:05:08:00
being, you know,

00:05:08:00 - 00:05:09:08
to reinvent

00:05:09:08 - 00:05:10:02
yourself

00:05:10:02 - 00:05:10:16
for after

00:05:10:16 - 00:05:11:18
being known

00:05:11:18 - 00:05:13:08
as something else

00:05:13:08 - 00:05:14:14
for such a long

00:05:14:14 - 00:05:15:23
period of time,

00:05:15:23 - 00:05:17:15
takes not only work

00:05:17:15 - 00:05:18:01
from a

00:05:18:01 - 00:05:18:15
marketing

00:05:18:15 - 00:05:19:02
perspective.

00:05:19:02 - 00:05:19:13
And all of that

00:05:19:13 - 00:05:20:20
is external things,

00:05:20:20 - 00:05:21:21
but actually

00:05:21:21 - 00:05:23:07
internally.

00:05:23:07 - 00:05:25:16
So take me back to

00:05:25:16 - 00:05:26:04
when you

00:05:26:04 - 00:05:27:10
reinvented yourself

00:05:27:10 - 00:05:28:14
then to go out.

00:05:28:14 - 00:05:28:20
Is that

00:05:28:20 - 00:05:29:08
what did that

00:05:29:08 - 00:05:30:08
take for you

00:05:30:08 - 00:05:32:06
to do that? Oh,

00:05:33:09 - 00:05:33:22
I wouldn't

00:05:33:22 - 00:05:34:22
change it, but

00:05:34:22 - 00:05:36:00
it's excruciating,

00:05:36:00 - 00:05:36:11
right.

00:05:36:11 - 00:05:37:03
And I think

00:05:37:03 - 00:05:38:00
we're very good

00:05:38:00 - 00:05:38:15
at suppressing

00:05:38:15 - 00:05:39:01
the crappy

00:05:39:01 - 00:05:39:17
feelings.

00:05:39:17 - 00:05:41:00
But you can't

00:05:41:00 - 00:05:41:20
ignore

00:05:41:20 - 00:05:42:15
the pain

00:05:42:15 - 00:05:43:22
of reinvention.

00:05:43:22 - 00:05:44:18
Like, you know,

00:05:44:18 - 00:05:45:08
I always think of

00:05:45:08 - 00:05:46:04
the lotus flower.

00:05:46:04 - 00:05:46:10
You know,

00:05:46:10 - 00:05:46:20
the lotus

00:05:46:20 - 00:05:47:13
flower starts

00:05:47:13 - 00:05:48:01
at the bottom

00:05:48:01 - 00:05:48:13
of the pond,

00:05:48:13 - 00:05:48:19
and it's

00:05:48:19 - 00:05:49:12
got to push through

00:05:49:12 - 00:05:50:15
all that thick mud

00:05:50:15 - 00:05:51:15
before it can bloom

00:05:51:15 - 00:05:52:04
and become this

00:05:52:04 - 00:05:52:21
beautiful thing.

00:05:52:21 - 00:05:54:01
And it's horrible

00:05:54:01 - 00:05:54:19
and it's messy

00:05:54:19 - 00:05:55:10
and it feels like

00:05:55:10 - 00:05:55:19
it's never

00:05:55:19 - 00:05:56:08
going to happen.

00:05:56:08 - 00:05:56:16
Right.

00:05:56:16 - 00:05:58:01
So I think is

00:05:58:01 - 00:05:58:15
an analogy

00:05:58:15 - 00:05:59:12
that's or metaphor.

00:05:59:12 - 00:05:59:16
That's

00:05:59:16 - 00:06:00:09
beautiful way

00:06:00:09 - 00:06:00:21
to look at it.

00:06:00:21 - 00:06:02:00
But there was

00:06:02:00 - 00:06:02:18
a number of things

00:06:02:18 - 00:06:03:12
like first thing

00:06:03:12 - 00:06:04:01
was, I'll

00:06:04:01 - 00:06:04:19
never forget

00:06:04:19 - 00:06:05:12
when I went

00:06:05:12 - 00:06:06:03
to a barbecue

00:06:06:03 - 00:06:06:07
and for

00:06:06:07 - 00:06:06:21
the first time,

00:06:06:21 - 00:06:07:06
I didn't have

00:06:07:06 - 00:06:07:16
my corporate

00:06:07:16 - 00:06:08:12
title or,

00:06:08:12 - 00:06:08:18
you know,

00:06:08:18 - 00:06:09:20
the big global guy

00:06:09:20 - 00:06:10:07
behind me.

00:06:10:07 - 00:06:10:15
And someone

00:06:10:15 - 00:06:10:23
asked me

00:06:10:23 - 00:06:11:11
what I did,

00:06:11:11 - 00:06:12:07
and I was like,

00:06:12:07 - 00:06:14:10
I don't know.

00:06:14:10 - 00:06:15:11
And like,

00:06:15:11 - 00:06:16:19
I just was like,

00:06:16:19 - 00:06:17:18
oh my God,

00:06:17:18 - 00:06:18:14
I have attached

00:06:18:14 - 00:06:20:10
my whole identity

00:06:20:10 - 00:06:22:06
to this thing that,

00:06:22:06 - 00:06:22:16
I mean,

00:06:22:16 - 00:06:22:21
I had a

00:06:22:21 - 00:06:23:12
great career,

00:06:23:12 - 00:06:24:01
but it's like,

00:06:24:01 - 00:06:25:03
where's the meaning

00:06:25:03 - 00:06:25:11
in that?

00:06:25:11 - 00:06:25:22
And like,

00:06:25:22 - 00:06:26:18
how is it that

00:06:26:18 - 00:06:27:12
I consider myself

00:06:27:12 - 00:06:27:19
a somewhat

00:06:27:19 - 00:06:28:18
intelligent woman

00:06:28:18 - 00:06:29:08
and at

00:06:29:08 - 00:06:30:11
40 years of age,

00:06:30:11 - 00:06:31:03
I've never really

00:06:31:03 - 00:06:31:21
asked myself,

00:06:31:21 - 00:06:32:08
what is it

00:06:32:08 - 00:06:32:20
that gives me

00:06:32:20 - 00:06:33:08
meaning in

00:06:33:08 - 00:06:34:13
fulfillment?

00:06:34:13 - 00:06:35:11
I used to wake

00:06:35:11 - 00:06:35:20
in the middle

00:06:35:20 - 00:06:36:07
of the night

00:06:36:07 - 00:06:37:04
around 2 a.m.,

00:06:37:04 - 00:06:37:19
like saying

00:06:37:19 - 00:06:38:07
to myself,

00:06:38:07 - 00:06:38:19
who the hell

00:06:38:19 - 00:06:39:05
do you think

00:06:39:05 - 00:06:39:20
you are to think

00:06:39:20 - 00:06:40:07
that you could

00:06:40:07 - 00:06:41:17
pull this off?

00:06:41:17 - 00:06:42:13
Like I just

00:06:42:13 - 00:06:43:10
all of the inner

00:06:43:10 - 00:06:44:03
conversation

00:06:44:03 - 00:06:44:13
that all

00:06:44:13 - 00:06:44:22
of you know,

00:06:44:22 - 00:06:45:07
the people

00:06:45:07 - 00:06:45:21
that reach out,

00:06:45:21 - 00:06:46:14
clients,

00:06:46:14 - 00:06:47:08
prospective clients

00:06:47:08 - 00:06:48:00
come to me

00:06:48:00 - 00:06:48:07
like

00:06:48:07 - 00:06:49:06
we all have it.

00:06:49:06 - 00:06:49:21
I was like,

00:06:49:21 - 00:06:51:09
completely afraid.

00:06:51:09 - 00:06:52:09
Or I was like,

00:06:52:09 - 00:06:53:06
it was nothing

00:06:53:06 - 00:06:53:20
other than my

00:06:53:20 - 00:06:54:19
belief in myself

00:06:54:19 - 00:06:56:00
that actually

00:06:56:00 - 00:06:56:19
was evidence

00:06:56:19 - 00:06:57:04
that it would

00:06:57:04 - 00:06:57:21
work out.

00:06:57:21 - 00:06:58:16
And the thing was,

00:06:58:16 - 00:06:59:04
I didn't know

00:06:59:04 - 00:07:00:04
how it would

00:07:00:04 - 00:07:00:12
work out.

00:07:00:12 - 00:07:00:16
There's

00:07:00:16 - 00:07:01:07
no certainty

00:07:01:07 - 00:07:01:22
in the outcome.

00:07:01:22 - 00:07:02:23
All I can do is

00:07:02:23 - 00:07:03:17
make steps

00:07:03:17 - 00:07:04:11
in a direction

00:07:04:11 - 00:07:05:06
and see where

00:07:05:06 - 00:07:06:11
it leads.

00:07:06:11 - 00:07:07:07
So I had all of

00:07:07:07 - 00:07:08:08
the negative

00:07:08:08 - 00:07:09:10
in a conversation,

00:07:09:10 - 00:07:11:09
but what I learned

00:07:11:09 - 00:07:12:08
and I had to learn

00:07:12:08 - 00:07:13:09
pretty early on

00:07:13:09 - 00:07:13:19
was that

00:07:13:19 - 00:07:14:12
that is completely,

00:07:14:12 - 00:07:15:01
you know,

00:07:15:01 - 00:07:16:11
and it's okay

00:07:16:11 - 00:07:17:18
to feel that way,

00:07:17:18 - 00:07:17:22
but

00:07:17:22 - 00:07:18:17
I should not let

00:07:18:17 - 00:07:19:15
that be a reason

00:07:19:15 - 00:07:20:23
to stop me

00:07:20:23 - 00:07:22:17
from progressing.

00:07:22:17 - 00:07:23:04
You know,

00:07:23:04 - 00:07:24:09
my purpose.

00:07:24:09 - 00:07:25:02
And it's funny.

00:07:25:02 - 00:07:26:06
Now, you know, I'm

00:07:26:06 - 00:07:26:15
launching

00:07:26:15 - 00:07:27:04
a campaign

00:07:27:04 - 00:07:27:22
next month,

00:07:27:22 - 00:07:28:19
which is called

00:07:28:19 - 00:07:29:04
Why You'll

00:07:29:04 - 00:07:30:07
Never Be Ready

00:07:30:07 - 00:07:31:11
and it's basically,

00:07:31:11 - 00:07:31:17
I've done

00:07:31:17 - 00:07:32:17
all this research

00:07:32:17 - 00:07:33:04
and what

00:07:33:04 - 00:07:33:23
I've discovered,

00:07:33:23 - 00:07:34:08
it's all

00:07:34:08 - 00:07:34:22
these women

00:07:34:22 - 00:07:35:16
that want to have

00:07:35:16 - 00:07:36:14
a positive impact

00:07:36:14 - 00:07:37:11
in the world

00:07:37:11 - 00:07:38:07
who are afraid

00:07:38:07 - 00:07:39:00
to put themselves

00:07:39:00 - 00:07:39:17
out there,

00:07:39:17 - 00:07:40:06
as you say,

00:07:40:06 - 00:07:40:13
is this

00:07:40:13 - 00:07:41:07
reinvented thing

00:07:41:07 - 00:07:42:01
as an expert

00:07:42:01 - 00:07:43:16
in a new domain.

00:07:43:16 - 00:07:44:05
The number

00:07:44:05 - 00:07:44:18
one thing that

00:07:44:18 - 00:07:45:15
they tell me

00:07:45:15 - 00:07:46:11
is I'm

00:07:46:11 - 00:07:47:06
not ready yet.

00:07:47:06 - 00:07:47:23
And it's like,

00:07:47:23 - 00:07:49:01
not ready

00:07:49:01 - 00:07:50:13
is an excuse,

00:07:50:13 - 00:07:50:20
because

00:07:50:20 - 00:07:51:19
the reality is

00:07:51:19 - 00:07:52:15
I have never

00:07:52:15 - 00:07:53:02
been ready

00:07:53:02 - 00:07:53:14
for any

00:07:53:14 - 00:07:54:01
of this stuff

00:07:54:01 - 00:07:54:14
that I've done,

00:07:54:14 - 00:07:55:06
and I wanted

00:07:55:06 - 00:07:55:21
to be ready.

00:07:55:21 - 00:07:56:13
I wouldn't be where

00:07:56:13 - 00:07:57:12
I am.

00:07:57:12 - 00:07:57:22
Yeah.

00:07:57:22 - 00:07:59:14
Oh very powerful.

00:07:59:14 - 00:08:00:13
So then if I

00:08:00:13 - 00:08:01:15
ask for my second

00:08:01:15 - 00:08:02:15
prong in relation

00:08:02:15 - 00:08:03:06
to that.

00:08:03:06 - 00:08:04:00
So through

00:08:04:00 - 00:08:05:00
that journey,

00:08:05:00 - 00:08:05:22
how do you think

00:08:05:22 - 00:08:06:17
your personal

00:08:06:17 - 00:08:07:17
brand and,

00:08:07:17 - 00:08:09:06
and maybe style

00:08:09:06 - 00:08:10:00
evolved

00:08:10:00 - 00:08:10:07
through

00:08:10:07 - 00:08:11:11
that period?

00:08:11:11 - 00:08:13:11
Oh. Oh.

00:08:13:11 - 00:08:13:19
That's a

00:08:13:19 - 00:08:14:22
good question.

00:08:14:22 - 00:08:16:01
Well our I like

00:08:16:01 - 00:08:16:16
and the thing is

00:08:16:16 - 00:08:17:06
it's always

00:08:17:06 - 00:08:17:20
a really

00:08:17:20 - 00:08:18:12
important thing

00:08:18:12 - 00:08:19:01
when it comes

00:08:19:01 - 00:08:20:05
to a brand. Right.

00:08:20:05 - 00:08:22:03
So my business time

00:08:22:03 - 00:08:22:21
when I started out

00:08:22:21 - 00:08:24:02
was be kindred

00:08:24:02 - 00:08:24:18
because where

00:08:24:18 - 00:08:25:15
I started is not

00:08:25:15 - 00:08:26:11
where I am now.

00:08:26:11 - 00:08:27:12
I the content

00:08:27:12 - 00:08:28:17
of what I was doing

00:08:28:17 - 00:08:29:09
and what I was

00:08:29:09 - 00:08:30:05
trying to create

00:08:30:05 - 00:08:31:00
was completely

00:08:31:00 - 00:08:31:12
different.

00:08:31:12 - 00:08:32:16
I spent $10,000

00:08:32:16 - 00:08:33:15
when I started out

00:08:33:15 - 00:08:34:06
and developed

00:08:34:06 - 00:08:35:05
a platform,

00:08:35:05 - 00:08:36:14
an online platform,

00:08:36:14 - 00:08:37:13
$10,000 of

00:08:37:13 - 00:08:38:13
my own money.

00:08:38:13 - 00:08:39:05
And it was

00:08:39:05 - 00:08:40:02
a basically,

00:08:40:02 - 00:08:40:19
I wanted to teach

00:08:40:19 - 00:08:41:10
small business

00:08:41:10 - 00:08:41:20
owners

00:08:41:20 - 00:08:42:16
how to get better

00:08:42:16 - 00:08:43:03
at working

00:08:43:03 - 00:08:43:18
on the business

00:08:43:18 - 00:08:44:16
rather than in it.

00:08:44:16 - 00:08:45:01
And so

00:08:45:01 - 00:08:45:18
I was interviewing

00:08:45:18 - 00:08:46:19
all of these cool

00:08:46:19 - 00:08:48:01
sort of younger,

00:08:48:01 - 00:08:48:20
you know, people

00:08:48:20 - 00:08:49:03
that were

00:08:49:03 - 00:08:49:21
on Instagram

00:08:49:21 - 00:08:50:02
who were

00:08:50:02 - 00:08:50:23
purpose driven

00:08:50:23 - 00:08:51:16
and getting

00:08:51:16 - 00:08:52:03
content.

00:08:52:03 - 00:08:52:19
And after like

00:08:52:19 - 00:08:53:06
six months,

00:08:53:06 - 00:08:53:14
I was like,

00:08:53:14 - 00:08:53:23
I don't want

00:08:53:23 - 00:08:54:10
to do this.

00:08:54:10 - 00:08:54:19
This is not

00:08:54:19 - 00:08:55:08
what I want.

00:08:55:08 - 00:08:56:10
And all I kept

00:08:56:10 - 00:08:57:16
getting was asked.

00:08:57:16 - 00:08:57:23
People

00:08:57:23 - 00:08:58:11
keep coming to me

00:08:58:11 - 00:08:58:16
and saying,

00:08:58:16 - 00:08:59:01
we should come

00:08:59:01 - 00:08:59:07
and sit

00:08:59:07 - 00:08:59:18
on the panel

00:08:59:18 - 00:09:00:06
and talk about

00:09:00:06 - 00:09:00:17
how you turned

00:09:00:17 - 00:09:01:00
your life

00:09:01:00 - 00:09:02:00
upside down,

00:09:02:00 - 00:09:02:07
because I

00:09:02:07 - 00:09:03:01
was sharing

00:09:03:01 - 00:09:03:10
the fact

00:09:03:10 - 00:09:04:13
that I had no idea

00:09:04:13 - 00:09:04:19
of what

00:09:04:19 - 00:09:05:11
I was doing,

00:09:05:11 - 00:09:05:22
but I was going

00:09:05:22 - 00:09:06:09
to find a way

00:09:06:09 - 00:09:06:23
to work it out

00:09:06:23 - 00:09:07:13
on LinkedIn

00:09:07:13 - 00:09:08:01
and back there,

00:09:08:01 - 00:09:08:11
which only

00:09:08:11 - 00:09:09:05
ten years ago.

00:09:09:05 - 00:09:10:03
Yeah,

00:09:10:03 - 00:09:10:15
no, we're not

00:09:10:15 - 00:09:11:03
doing this.

00:09:11:03 - 00:09:11:15
Back then,

00:09:11:15 - 00:09:12:02
they weren't

00:09:12:02 - 00:09:12:13
talking

00:09:12:13 - 00:09:13:03
honestly

00:09:13:03 - 00:09:14:00
on LinkedIn.

00:09:14:00 - 00:09:14:18
I was talking

00:09:14:18 - 00:09:15:18
about how messy it

00:09:15:18 - 00:09:16:04
was, how

00:09:16:04 - 00:09:16:21
I had no idea

00:09:16:21 - 00:09:17:08
what I was doing.

00:09:17:08 - 00:09:17:22
And it was like

00:09:17:22 - 00:09:19:05
as a corporate

00:09:19:05 - 00:09:19:19
that was like

00:09:19:19 - 00:09:20:09
unheard of.

00:09:20:09 - 00:09:20:19
People were

00:09:20:19 - 00:09:21:22
just like,

00:09:21:22 - 00:09:22:13
what the hell?

00:09:23:17 - 00:09:25:03
That, you know?

00:09:25:03 - 00:09:26:10
And that was

00:09:26:10 - 00:09:26:18
kind of

00:09:26:18 - 00:09:27:06
what I learned

00:09:27:06 - 00:09:27:20
pretty quickly

00:09:27:20 - 00:09:28:06
was that

00:09:28:06 - 00:09:28:16
that was

00:09:28:16 - 00:09:29:09
what connected with

00:09:29:09 - 00:09:30:06
people,

00:09:30:06 - 00:09:31:13
was being honest

00:09:31:13 - 00:09:32:00
about the fact

00:09:32:00 - 00:09:32:11
that I didn't

00:09:32:11 - 00:09:33:10
have the answers.

00:09:33:10 - 00:09:34:06
But you know what?

00:09:34:06 - 00:09:35:00
I knew that

00:09:35:00 - 00:09:35:10
I wanted

00:09:35:10 - 00:09:35:20
more meaning

00:09:35:20 - 00:09:36:11
and to film it,

00:09:36:11 - 00:09:36:18
and I was

00:09:36:18 - 00:09:37:06
going to find

00:09:37:06 - 00:09:38:10
a way to work out

00:09:38:10 - 00:09:39:12
or to create

00:09:39:12 - 00:09:40:07
a roadmap

00:09:40:07 - 00:09:41:00
to navigate

00:09:41:00 - 00:09:42:00
uncertainty.

00:09:42:00 - 00:09:42:17
And so that

00:09:42:17 - 00:09:43:08
was what

00:09:43:08 - 00:09:45:03
helped me evolve.

00:09:45:03 - 00:09:45:18
But like my

00:09:45:18 - 00:09:46:06
business now,

00:09:46:06 - 00:09:46:19
it's called Hacking

00:09:46:19 - 00:09:47:17
Happy DoCo.

00:09:47:17 - 00:09:48:14
And I'm at a point

00:09:48:14 - 00:09:49:01
in terms

00:09:49:01 - 00:09:49:13
of the next

00:09:49:13 - 00:09:50:07
evolution ten

00:09:50:07 - 00:09:51:01
anything I'm

00:09:51:01 - 00:09:51:21
going to rebrand

00:09:51:21 - 00:09:52:06
probably

00:09:52:06 - 00:09:52:21
before the end

00:09:52:21 - 00:09:53:13
of the year

00:09:53:13 - 00:09:54:02
and come back

00:09:54:02 - 00:09:55:06
to my name

00:09:55:06 - 00:09:56:13
because people buy

00:09:56:13 - 00:09:57:08
me, people

00:09:57:08 - 00:09:58:02
come to me

00:09:58:02 - 00:09:58:13
and I feel

00:09:58:13 - 00:09:59:15
like having

00:09:59:15 - 00:10:00:12
an additional

00:10:00:12 - 00:10:00:22
brand

00:10:00:22 - 00:10:01:06
is just

00:10:01:06 - 00:10:02:10
another barrier,

00:10:02:10 - 00:10:02:18
you know,

00:10:02:18 - 00:10:03:09
to people

00:10:03:09 - 00:10:04:12
connecting.

00:10:04:12 - 00:10:06:09
So yeah, it's

00:10:06:09 - 00:10:06:22
an anything.

00:10:06:22 - 00:10:08:02
It's not attachment

00:10:08:02 - 00:10:08:19
like I do

00:10:08:19 - 00:10:09:11
a lot of yoga.

00:10:09:11 - 00:10:10:17
This idea of,

00:10:10:17 - 00:10:11:00
you know,

00:10:11:00 - 00:10:11:09
one of the most

00:10:11:09 - 00:10:11:23
powerful things

00:10:11:23 - 00:10:12:09
you can do

00:10:12:09 - 00:10:12:19
is just not

00:10:12:19 - 00:10:14:09
be attached

00:10:14:09 - 00:10:14:16
because

00:10:14:16 - 00:10:15:08
it really doesn't

00:10:15:08 - 00:10:15:17
matter

00:10:15:17 - 00:10:16:07
if your brand

00:10:16:07 - 00:10:17:09
name changes,

00:10:17:09 - 00:10:18:19
if you one week

00:10:18:19 - 00:10:19:08
are this thing

00:10:19:08 - 00:10:20:04
in the next week,

00:10:20:04 - 00:10:21:00
you evolve

00:10:21:00 - 00:10:22:00
into the next

00:10:22:00 - 00:10:23:05
iteration of that.

00:10:23:05 - 00:10:23:23
Like that

00:10:23:23 - 00:10:24:22
is growth.

00:10:24:22 - 00:10:25:17
That is you

00:10:25:17 - 00:10:26:11
learning

00:10:26:11 - 00:10:27:09
and ready, right?

00:10:27:09 - 00:10:28:02
That is where

00:10:28:02 - 00:10:28:18
the magic is.

00:10:28:18 - 00:10:29:10
And God,

00:10:29:10 - 00:10:29:23
I've had that

00:10:29:23 - 00:10:30:22
many evolution

00:10:30:22 - 00:10:32:05
since I started.

00:10:32:05 - 00:10:32:21
And again,

00:10:32:21 - 00:10:33:05
that's

00:10:33:05 - 00:10:34:00
what connects.

00:10:34:00 - 00:10:34:18
I've spoken

00:10:34:18 - 00:10:35:18
about it openly

00:10:35:18 - 00:10:37:08
as I find my way.

00:10:37:08 - 00:10:37:20
Yeah,

00:10:37:20 - 00:10:38:16
I absolutely

00:10:38:16 - 00:10:39:04
love that

00:10:39:04 - 00:10:40:04
because

00:10:40:04 - 00:10:41:00
I guess coming

00:10:41:00 - 00:10:41:11
as someone

00:10:41:11 - 00:10:41:21
who's come

00:10:41:21 - 00:10:42:09
from change,

00:10:42:09 - 00:10:42:21
transformation

00:10:42:21 - 00:10:43:19
in tech,

00:10:43:19 - 00:10:44:13
one of the things

00:10:44:13 - 00:10:44:22
that was sort

00:10:44:22 - 00:10:45:07
of, you know,

00:10:45:07 - 00:10:46:03
ingrained in me

00:10:46:03 - 00:10:46:16
all the way

00:10:46:16 - 00:10:47:18
through was,

00:10:47:18 - 00:10:48:00
you know,

00:10:48:00 - 00:10:48:17
you going to pilot,

00:10:48:17 - 00:10:48:22
you know,

00:10:48:22 - 00:10:49:06
pivot,

00:10:49:06 - 00:10:49:08
you're

00:10:49:08 - 00:10:50:05
going to test.

00:10:50:05 - 00:10:50:18
And if it doesn't

00:10:50:18 - 00:10:51:11
work, that's okay.

00:10:51:11 - 00:10:51:21
Learn from

00:10:51:21 - 00:10:52:06
your failures.

00:10:52:06 - 00:10:52:12
You know,

00:10:52:12 - 00:10:53:02
all the stuff

00:10:53:02 - 00:10:53:13
that you hear

00:10:53:13 - 00:10:54:01
about now.

00:10:54:01 - 00:10:54:12
But, you know,

00:10:54:12 - 00:10:55:03
I was

00:10:55:03 - 00:10:56:06
doing that before

00:10:56:06 - 00:10:56:20
but yet

00:10:56:20 - 00:10:57:13
never really

00:10:57:13 - 00:10:58:22
applied, that

00:10:58:22 - 00:10:59:10
many of us

00:10:59:10 - 00:11:00:09
never apply

00:11:00:09 - 00:11:01:18
that theory

00:11:01:18 - 00:11:04:01
to our own lives.

00:11:04:01 - 00:11:04:08
Right?

00:11:04:08 - 00:11:05:13
Because when it's

00:11:05:13 - 00:11:06:01
going to be

00:11:06:01 - 00:11:06:15
rolled out

00:11:06:15 - 00:11:07:06
or launched

00:11:07:06 - 00:11:07:19
or whatever

00:11:07:19 - 00:11:08:01
it is,

00:11:08:01 - 00:11:08:14
whether that's

00:11:08:14 - 00:11:09:11
in corporate

00:11:09:11 - 00:11:10:05
or for you

00:11:10:05 - 00:11:11:14
personally,

00:11:11:14 - 00:11:12:01
it always

00:11:12:01 - 00:11:12:12
seems to me

00:11:12:12 - 00:11:13:03
you've got to take

00:11:13:03 - 00:11:14:04
all these boxes

00:11:14:04 - 00:11:14:15
before

00:11:14:15 - 00:11:15:17
it can go out

00:11:15:17 - 00:11:16:20
like you can't.

00:11:16:20 - 00:11:17:09
It's got to be

00:11:17:09 - 00:11:18:12
absolutely perfect.

00:11:18:12 - 00:11:19:05
Otherwise

00:11:19:05 - 00:11:19:19
you potentially

00:11:19:19 - 00:11:20:15
deemed,

00:11:20:15 - 00:11:21:15
you know, these are

00:11:21:15 - 00:11:21:22
what's

00:11:21:22 - 00:11:22:08
everyone going

00:11:22:08 - 00:11:23:19
to think of me?

00:11:23:19 - 00:11:24:22
So I really love

00:11:24:22 - 00:11:25:20
the framing

00:11:25:20 - 00:11:26:05
of how

00:11:26:05 - 00:11:27:04
you positioned

00:11:27:04 - 00:11:27:19
that to really

00:11:27:19 - 00:11:28:09
think about it

00:11:28:09 - 00:11:29:15
as what's the worst

00:11:29:15 - 00:11:30:04
that can happen

00:11:30:04 - 00:11:32:01
to you grow right?

00:11:32:01 - 00:11:33:00
That's the positive

00:11:33:00 - 00:11:34:09
spin on it.

00:11:34:09 - 00:11:36:01
So when you think

00:11:36:01 - 00:11:37:16
about your

00:11:37:16 - 00:11:39:07
biggest lessons

00:11:39:07 - 00:11:40:14
and learnings

00:11:40:14 - 00:11:41:05
and you've touched

00:11:41:05 - 00:11:41:07
on

00:11:41:07 - 00:11:42:18
a couple already,

00:11:42:18 - 00:11:44:04
what would you say

00:11:44:04 - 00:11:44:12
some of your

00:11:44:12 - 00:11:45:07
biggest lessons

00:11:45:07 - 00:11:45:18
that maybe

00:11:45:18 - 00:11:46:06
you learned

00:11:46:06 - 00:11:46:15
through your

00:11:46:15 - 00:11:47:07
corporate career

00:11:47:07 - 00:11:48:07
that you then took

00:11:48:07 - 00:11:49:00
into your

00:11:49:00 - 00:11:49:17
entrepreneurial

00:11:49:17 - 00:11:51:07
world? What are.

00:11:51:07 - 00:11:53:06
Oh, maybe

00:11:53:06 - 00:11:54:06
when you know that

00:11:54:06 - 00:11:55:09
seed, it's

00:11:55:09 - 00:11:57:07
gone, right?

00:11:57:07 - 00:11:57:15
Was there

00:11:57:15 - 00:11:58:12
anything like that

00:11:58:12 - 00:11:59:05
that you would

00:11:59:05 - 00:12:01:03
think back on?

00:12:01:03 - 00:12:01:11
Yeah.

00:12:01:11 - 00:12:02:00
So I actually

00:12:02:00 - 00:12:02:20
say the opposite.

00:12:02:20 - 00:12:03:04
And like

00:12:03:04 - 00:12:03:13
I did

00:12:03:13 - 00:12:04:04
discredit on an

00:12:04:04 - 00:12:05:00
amazing career

00:12:05:00 - 00:12:05:11
I worked with

00:12:05:11 - 00:12:06:12
amazing people.

00:12:06:12 - 00:12:06:22
Wouldn't be

00:12:06:22 - 00:12:07:10
where I am now

00:12:07:10 - 00:12:07:20
if I didn't

00:12:07:20 - 00:12:08:18
have that.

00:12:08:18 - 00:12:09:12
But I actually

00:12:09:12 - 00:12:10:01
think the most

00:12:10:01 - 00:12:10:11
powerful thing

00:12:10:11 - 00:12:10:21
that I did

00:12:10:21 - 00:12:11:07
was go through

00:12:11:07 - 00:12:11:20
a process

00:12:11:20 - 00:12:12:11
of unlearning

00:12:12:11 - 00:12:12:23
the things

00:12:12:23 - 00:12:13:16
that had served me

00:12:13:16 - 00:12:14:18
in corporate

00:12:14:18 - 00:12:15:14
and realizing

00:12:15:14 - 00:12:16:17
very early on those

00:12:16:17 - 00:12:17:08
were not going

00:12:17:08 - 00:12:18:03
to serve me.

00:12:18:03 - 00:12:18:22
As I move

00:12:18:22 - 00:12:19:11
through this

00:12:19:11 - 00:12:20:08
journey.

00:12:20:08 - 00:12:20:20
And again,

00:12:20:20 - 00:12:21:13
non-attachment,

00:12:21:13 - 00:12:22:17
just letting go of

00:12:22:17 - 00:12:23:09
that was

00:12:23:09 - 00:12:24:07
extremely powerful.

00:12:24:07 - 00:12:24:17
I mean,

00:12:24:17 - 00:12:25:08
I remember

00:12:25:08 - 00:12:25:19
in the first

00:12:25:19 - 00:12:26:05
year, like,

00:12:26:05 - 00:12:26:13
you know,

00:12:26:13 - 00:12:27:05
I was writing,

00:12:27:05 - 00:12:28:02
I wasn't a writer.

00:12:28:02 - 00:12:28:12
I started

00:12:28:12 - 00:12:29:09
writing right.

00:12:29:09 - 00:12:30:19
And writing blogs

00:12:30:19 - 00:12:31:11
and sharing things.

00:12:31:11 - 00:12:32:07
And like people

00:12:32:07 - 00:12:33:02
used to say to me,

00:12:33:02 - 00:12:33:21
and I'll never be

00:12:33:21 - 00:12:35:02
like God,

00:12:35:02 - 00:12:35:13
especially in the

00:12:35:13 - 00:12:36:09
entrepreneurial world

00:12:36:09 - 00:12:36:14
that were

00:12:36:14 - 00:12:36:22
like, God,

00:12:36:22 - 00:12:37:08
you sound

00:12:37:08 - 00:12:38:06
really intelligent,

00:12:38:06 - 00:12:38:20
but I had no idea

00:12:38:20 - 00:12:40:01
what you're saying

00:12:40:01 - 00:12:40:21
because you

00:12:40:21 - 00:12:43:01
follow conditions

00:12:43:01 - 00:12:44:12
to make everything

00:12:44:12 - 00:12:46:00
sound perfect,

00:12:46:00 - 00:12:46:10
you know,

00:12:46:10 - 00:12:47:10
and polished

00:12:47:10 - 00:12:48:00
anything.

00:12:48:00 - 00:12:48:08
It was like

00:12:48:08 - 00:12:48:17
it just didn't

00:12:48:17 - 00:12:49:23
connect, didn't

00:12:49:23 - 00:12:50:15
connect at all.

00:12:50:15 - 00:12:51:16
And so I had to

00:12:51:16 - 00:12:52:09
I could change

00:12:52:09 - 00:12:53:03
the way I spoke.

00:12:53:03 - 00:12:53:20
I had to change

00:12:53:20 - 00:12:54:12
the way I wrote,

00:12:54:12 - 00:12:54:23
and it wasn't

00:12:54:23 - 00:12:56:02
changing me.

00:12:56:02 - 00:12:56:14
It was. Just.

00:12:56:14 - 00:12:57:02
Changing

00:12:57:02 - 00:12:58:11
the conditioning

00:12:58:11 - 00:12:59:04
of things

00:12:59:04 - 00:12:59:23
having to be

00:12:59:23 - 00:13:00:17
bloody polished.

00:13:00:17 - 00:13:02:00
And what I realized

00:13:02:00 - 00:13:02:08
was that

00:13:02:08 - 00:13:03:05
the polish didn't

00:13:03:05 - 00:13:03:19
resonate

00:13:03:19 - 00:13:04:10
in this space.

00:13:04:10 - 00:13:06:06
What resonated with

00:13:06:06 - 00:13:06:21
is the

00:13:06:21 - 00:13:07:20
trying and

00:13:07:20 - 00:13:08:13
the failure

00:13:08:13 - 00:13:09:10
and then sharing

00:13:09:10 - 00:13:10:06
the failure

00:13:10:06 - 00:13:10:19
and sharing

00:13:10:19 - 00:13:11:02
how that

00:13:11:02 - 00:13:11:19
then informs

00:13:11:19 - 00:13:13:01
the next iteration

00:13:13:01 - 00:13:14:09
of where I was.

00:13:14:09 - 00:13:14:17
Okay,

00:13:14:17 - 00:13:15:19
so I felt like

00:13:15:19 - 00:13:16:10
it was actually

00:13:16:10 - 00:13:17:08
a process

00:13:17:08 - 00:13:18:14
of unlearning.

00:13:18:14 - 00:13:19:23
But you know,

00:13:19:23 - 00:13:20:15
if I think about

00:13:20:15 - 00:13:21:17
the lessons

00:13:21:17 - 00:13:23:00
in this journey,

00:13:23:00 - 00:13:23:16
like what has been

00:13:23:16 - 00:13:24:07
the profound

00:13:24:07 - 00:13:24:22
lessons,

00:13:24:22 - 00:13:25:11
the number

00:13:25:11 - 00:13:26:10
one thing, first

00:13:26:10 - 00:13:27:02
and foremost

00:13:27:02 - 00:13:27:12
is that

00:13:27:12 - 00:13:28:23
it is a long game,

00:13:28:23 - 00:13:29:23
and anyone

00:13:29:23 - 00:13:30:12
who tries

00:13:30:12 - 00:13:31:03
to sell you

00:13:31:03 - 00:13:31:19
anything

00:13:31:19 - 00:13:32:19
that tells you

00:13:32:19 - 00:13:33:04
you're going

00:13:33:04 - 00:13:33:13
to be able

00:13:33:13 - 00:13:34:06
to sort this out

00:13:34:06 - 00:13:34:20
and work it out

00:13:34:20 - 00:13:35:07
overnight

00:13:35:07 - 00:13:35:20
and have all this

00:13:35:20 - 00:13:37:05
passive income or,

00:13:37:05 - 00:13:37:19
you know, 30

00:13:37:19 - 00:13:38:10
k months

00:13:38:10 - 00:13:39:09
in five minutes.

00:13:39:09 - 00:13:39:19
It is

00:13:39:19 - 00:13:40:18
an absolute lie.

00:13:40:18 - 00:13:41:23
I have spent time

00:13:41:23 - 00:13:42:21
with God,

00:13:42:21 - 00:13:43:11
thousands

00:13:43:11 - 00:13:44:16
of entrepreneurs,

00:13:44:16 - 00:13:45:09
and I am

00:13:45:09 - 00:13:47:00
yet to meet anyone

00:13:47:00 - 00:13:47:15
where it happened

00:13:47:15 - 00:13:48:17
overnight.

00:13:48:17 - 00:13:50:02
It is a long game

00:13:50:02 - 00:13:50:20
and there are

00:13:50:20 - 00:13:51:16
no quick fixes.

00:13:51:16 - 00:13:51:22
There are

00:13:51:22 - 00:13:52:14
no shortcuts

00:13:52:14 - 00:13:54:05
so let that go.

00:13:54:05 - 00:13:55:01
That's

00:13:55:01 - 00:13:55:09
that's the

00:13:55:09 - 00:13:56:04
first thing.

00:13:56:04 - 00:13:56:20
The second thing

00:13:56:20 - 00:13:57:07
that I would say

00:13:57:07 - 00:13:58:02
particularly to

00:13:58:02 - 00:13:59:20
women is

00:13:59:20 - 00:14:00:14
if you don't

00:14:00:14 - 00:14:01:06
like money

00:14:01:06 - 00:14:01:21
and you don't have

00:14:01:21 - 00:14:02:18
a good relationship

00:14:02:18 - 00:14:03:03
with money

00:14:03:03 - 00:14:03:16
and it makes you

00:14:03:16 - 00:14:04:16
feel uncomfortable,

00:14:04:16 - 00:14:05:12
you need to lean

00:14:05:12 - 00:14:05:20
into that

00:14:05:20 - 00:14:06:09
discomfort.

00:14:06:09 - 00:14:07:08
I wished

00:14:07:08 - 00:14:08:02
I had

00:14:08:02 - 00:14:09:04
managed the money

00:14:09:04 - 00:14:09:20
in my business

00:14:09:20 - 00:14:11:06
better early on,

00:14:11:06 - 00:14:12:06
and I wish I had

00:14:12:06 - 00:14:12:17
have had

00:14:12:17 - 00:14:14:13
better advice

00:14:14:13 - 00:14:15:05
and around

00:14:15:05 - 00:14:15:19
how to do that

00:14:15:19 - 00:14:16:03
because no

00:14:16:03 - 00:14:16:13
one had ever

00:14:16:13 - 00:14:17:08
taught me

00:14:17:08 - 00:14:18:03
how to,

00:14:18:03 - 00:14:19:00
you know, do

00:14:19:00 - 00:14:19:11
the profit

00:14:19:11 - 00:14:20:02
and loss,

00:14:20:02 - 00:14:21:05
how to

00:14:21:05 - 00:14:22:08
put profit away

00:14:22:08 - 00:14:22:18
before you

00:14:22:18 - 00:14:23:06
spent money,

00:14:23:06 - 00:14:23:18
all of that

00:14:23:18 - 00:14:24:07
sort of stuff.

00:14:24:07 - 00:14:25:08
And since

00:14:25:08 - 00:14:25:17
I've learned

00:14:25:17 - 00:14:26:00
that, it's

00:14:26:00 - 00:14:26:15
been a frickin

00:14:26:15 - 00:14:27:11
game changer.

00:14:27:11 - 00:14:29:00
So I took learned

00:14:29:00 - 00:14:29:22
bookkeeping back.

00:14:29:22 - 00:14:30:06
Right.

00:14:30:06 - 00:14:30:18
And that was

00:14:30:18 - 00:14:31:04
one of the most

00:14:31:04 - 00:14:31:19
powerful things

00:14:31:19 - 00:14:32:02
I did

00:14:32:02 - 00:14:32:10
because I

00:14:32:10 - 00:14:33:01
just understood

00:14:33:01 - 00:14:33:12
everything,

00:14:33:12 - 00:14:34:01
you know?

00:14:34:01 - 00:14:35:18
So I wished earlier

00:14:35:18 - 00:14:36:06
I had of

00:14:36:06 - 00:14:36:20
gotten into

00:14:36:20 - 00:14:37:12
the numbers

00:14:37:12 - 00:14:37:21
in much

00:14:37:21 - 00:14:38:17
more detail,

00:14:38:17 - 00:14:39:07
even though it's

00:14:39:07 - 00:14:40:14
not like you.

00:14:40:14 - 00:14:41:16
And the third

00:14:41:16 - 00:14:43:00
lesson

00:14:43:00 - 00:14:44:13
is, oh gosh,

00:14:45:21 - 00:14:47:18
courage.

00:14:47:18 - 00:14:48:04
You know,

00:14:48:04 - 00:14:48:18
it is a

00:14:48:18 - 00:14:49:15
numbers game.

00:14:49:15 - 00:14:50:23
So getting clients,

00:14:50:23 - 00:14:51:16
putting yourself

00:14:51:16 - 00:14:53:01
out there,

00:14:53:01 - 00:14:54:06
you got to get used

00:14:54:06 - 00:14:55:12
to being rejected.

00:14:55:12 - 00:14:56:02
And you got to

00:14:56:02 - 00:14:56:11
learn to

00:14:56:11 - 00:14:57:08
love rejection

00:14:57:08 - 00:14:57:23
and know

00:14:57:23 - 00:14:58:19
that you can't

00:14:58:19 - 00:14:59:16
get yeses

00:14:59:16 - 00:15:00:01
for the

00:15:00:01 - 00:15:01:00
big opportunities

00:15:01:00 - 00:15:01:16
for the clients

00:15:01:16 - 00:15:02:03
that you want,

00:15:02:03 - 00:15:02:15
unless you

00:15:02:15 - 00:15:03:06
get numbers.

00:15:03:06 - 00:15:03:23
And so this is why

00:15:03:23 - 00:15:04:10
I say it's

00:15:04:10 - 00:15:05:05
a numbers game.

00:15:05:05 - 00:15:06:03
So if you're

00:15:06:03 - 00:15:06:23
not willing

00:15:06:23 - 00:15:07:18
to put yourself

00:15:07:18 - 00:15:08:03
out there

00:15:08:03 - 00:15:09:08
and get rejected,

00:15:09:08 - 00:15:10:11
don't do it

00:15:10:11 - 00:15:11:04
because that

00:15:11:04 - 00:15:11:23
is like

00:15:11:23 - 00:15:13:14
its foundational

00:15:13:14 - 00:15:14:16
to this journey.

00:15:14:16 - 00:15:15:03
You know,

00:15:15:03 - 00:15:16:06
I always say I do

00:15:16:06 - 00:15:16:23
post online

00:15:16:23 - 00:15:17:10
all the time.

00:15:17:10 - 00:15:17:20
It's like,

00:15:17:20 - 00:15:18:04
here's

00:15:18:04 - 00:15:18:14
what you say,

00:15:18:14 - 00:15:19:10
here's the reality.

00:15:19:10 - 00:15:19:20
And it's me.

00:15:19:20 - 00:15:20:01
Like,

00:15:20:01 - 00:15:20:10
you know, it's

00:15:20:10 - 00:15:21:09
global stages

00:15:21:09 - 00:15:22:05
around the world,

00:15:22:05 - 00:15:22:19
all these

00:15:22:19 - 00:15:24:02
Ted talks and buddy

00:15:24:02 - 00:15:24:17
Harvard Business

00:15:24:17 - 00:15:25:11
Review articles

00:15:25:11 - 00:15:25:18
like this

00:15:25:18 - 00:15:26:10
is What You say.

00:15:26:10 - 00:15:27:16
And then I do

00:15:27:16 - 00:15:28:16
all of these images

00:15:28:16 - 00:15:29:01
of, here's

00:15:29:01 - 00:15:30:03
what it looks like

00:15:30:03 - 00:15:31:01
behind the scenes.

00:15:31:01 - 00:15:31:20
And this is

00:15:31:20 - 00:15:32:13
what most days

00:15:32:13 - 00:15:32:23
look like.

00:15:32:23 - 00:15:33:09
You know,

00:15:33:09 - 00:15:34:19
I study 25 hours

00:15:34:19 - 00:15:35:17
a week psychology.

00:15:35:17 - 00:15:36:06
And I put

00:15:36:06 - 00:15:36:19
that into running

00:15:36:19 - 00:15:37:07
my own business.

00:15:37:07 - 00:15:37:11
And I'm

00:15:37:11 - 00:15:38:07
a single mom.

00:15:38:07 - 00:15:38:23
Like,

00:15:38:23 - 00:15:39:14
you know,

00:15:39:14 - 00:15:40:11
there's a lot

00:15:40:11 - 00:15:40:23
there's more

00:15:40:23 - 00:15:41:08
that people

00:15:41:08 - 00:15:41:19
don't say

00:15:41:19 - 00:15:42:18
than what they do.

00:15:42:18 - 00:15:43:10
And it takes a

00:15:43:10 - 00:15:44:11
lot of groundwork

00:15:44:11 - 00:15:45:14
to actually,

00:15:45:14 - 00:15:47:05
you know, evolve.

00:15:47:05 - 00:15:48:12
Yeah, I think that

00:15:48:12 - 00:15:50:02
how authentic

00:15:50:02 - 00:15:50:11
this is,

00:15:50:11 - 00:15:51:11
reality, actually,

00:15:51:11 - 00:15:52:10
this is life

00:15:52:10 - 00:15:54:00
makes such

00:15:54:00 - 00:15:55:05
a difference

00:15:55:05 - 00:15:56:03
around that.

00:15:56:03 - 00:15:57:20
So, you know, as

00:15:57:20 - 00:15:58:14
you become this

00:15:58:14 - 00:15:59:16
sort of leading

00:15:59:16 - 00:16:01:12
figure overall and,

00:16:01:12 - 00:16:01:20
you know,

00:16:01:20 - 00:16:03:07
across adaptability

00:16:03:07 - 00:16:04:03
and that broader

00:16:04:03 - 00:16:04:16
philosophy

00:16:04:16 - 00:16:05:07
you've got around

00:16:05:07 - 00:16:07:06
intentional living,

00:16:07:06 - 00:16:08:18
what would you say

00:16:08:18 - 00:16:09:12
to individuals

00:16:09:12 - 00:16:09:17
who are

00:16:09:17 - 00:16:10:22
saying, now,

00:16:10:22 - 00:16:11:18
you know, I do.

00:16:11:18 - 00:16:12:14
I recognize there's

00:16:12:14 - 00:16:14:02
a mismatch,

00:16:14:02 - 00:16:14:22
and I want to be

00:16:14:22 - 00:16:16:03
more intentional

00:16:16:03 - 00:16:16:21
in the way

00:16:16:21 - 00:16:17:13
that I kind of

00:16:17:13 - 00:16:18:15
move forward.

00:16:18:15 - 00:16:19:03
What does it

00:16:19:03 - 00:16:19:19
look like?

00:16:19:19 - 00:16:21:10
What would you say?

00:16:21:10 - 00:16:21:19
Yeah.

00:16:21:19 - 00:16:22:22
So there's

00:16:22:22 - 00:16:23:14
a lot of

00:16:23:14 - 00:16:24:00
evidence

00:16:24:00 - 00:16:24:13
back tools.

00:16:24:13 - 00:16:24:22
So there's

00:16:24:22 - 00:16:25:07
a brilliant

00:16:25:07 - 00:16:26:00
little tool

00:16:26:00 - 00:16:26:16
that I use.

00:16:26:16 - 00:16:27:15
And it's from a

00:16:27:15 - 00:16:28:14
psychology theory

00:16:28:14 - 00:16:29:06
which makes

00:16:29:06 - 00:16:30:02
no sense to anyone,

00:16:30:02 - 00:16:30:12
which is called

00:16:30:12 - 00:16:31:09
poly bagel theory.

00:16:31:09 - 00:16:31:22
If anyone wants

00:16:31:22 - 00:16:32:20
to look it up.

00:16:32:20 - 00:16:33:12
But here's how

00:16:33:12 - 00:16:34:07
I simplify it.

00:16:34:07 - 00:16:34:16
Right.

00:16:34:16 - 00:16:36:03
So what happens

00:16:36:03 - 00:16:36:22
is the way

00:16:36:22 - 00:16:37:07
that the

00:16:37:07 - 00:16:37:16
environment

00:16:37:16 - 00:16:38:10
that we now live

00:16:38:10 - 00:16:39:23
in, for many of us,

00:16:39:23 - 00:16:40:17
has our central

00:16:40:17 - 00:16:41:10
nervous system

00:16:41:10 - 00:16:42:09
hyper stimulated.

00:16:42:09 - 00:16:43:03
So most of us,

00:16:43:03 - 00:16:43:16
without even

00:16:43:16 - 00:16:44:07
realizing it,

00:16:44:07 - 00:16:44:20
are operating

00:16:44:20 - 00:16:45:15
in survival mode

00:16:45:15 - 00:16:46:08
because our system

00:16:46:08 - 00:16:46:21
is constantly

00:16:46:21 - 00:16:47:13
triggered

00:16:47:13 - 00:16:48:01
into fight,

00:16:48:01 - 00:16:49:06
flight or form

00:16:49:06 - 00:16:50:16
now when we're

00:16:50:16 - 00:16:51:10
in those mode.

00:16:51:10 - 00:16:52:11
So I encourage

00:16:52:11 - 00:16:52:23
our listeners

00:16:52:23 - 00:16:53:09
to do this

00:16:53:09 - 00:16:54:03
little exercise.

00:16:54:03 - 00:16:55:10
When you think

00:16:55:10 - 00:16:56:06
of a time recently

00:16:56:06 - 00:16:56:16
where you were

00:16:56:16 - 00:16:57:04
in fight

00:16:57:04 - 00:16:58:06
flight often,

00:16:58:06 - 00:16:58:21
and for those

00:16:58:21 - 00:16:59:07
who don't know,

00:16:59:07 - 00:16:59:22
the phoning

00:16:59:22 - 00:17:01:16
phoning is equally

00:17:01:16 - 00:17:02:02
the same.

00:17:02:02 - 00:17:02:13
It's just one

00:17:02:13 - 00:17:03:00
that's not it's

00:17:03:00 - 00:17:03:20
commonly known.

00:17:03:20 - 00:17:04:21
And phoning is,

00:17:04:21 - 00:17:05:13
a lot of people,

00:17:05:13 - 00:17:06:13
when they are

00:17:06:13 - 00:17:07:03
triggered, go

00:17:07:03 - 00:17:07:23
into people

00:17:07:23 - 00:17:08:22
pleasing overdrive

00:17:08:22 - 00:17:09:19
to try and

00:17:09:19 - 00:17:10:09
get things

00:17:10:09 - 00:17:11:03
back to a point

00:17:11:03 - 00:17:11:17
where they feel

00:17:11:17 - 00:17:12:20
comfortable,

00:17:12:20 - 00:17:13:09
very common

00:17:13:09 - 00:17:13:20
in women.

00:17:13:20 - 00:17:14:13
So when you're in,

00:17:14:13 - 00:17:14:23
think about

00:17:14:23 - 00:17:15:17
a triggered study

00:17:15:17 - 00:17:16:06
where you're

00:17:16:06 - 00:17:16:13
in one of

00:17:16:13 - 00:17:17:14
those states

00:17:17:14 - 00:17:18:12
and just complete

00:17:18:12 - 00:17:19:19
the statement,

00:17:19:19 - 00:17:20:10
When I'm in

00:17:20:10 - 00:17:21:14
this state, I am

00:17:22:15 - 00:17:24:08
and the world is.

00:17:24:08 - 00:17:24:20
And so what

00:17:24:20 - 00:17:25:11
that does is it

00:17:25:11 - 00:17:26:06
brings awareness

00:17:26:06 - 00:17:27:15
to how

00:17:27:15 - 00:17:28:02
when you're

00:17:28:02 - 00:17:29:05
triggered,

00:17:29:05 - 00:17:30:06
you see the world

00:17:30:06 - 00:17:30:19
in yourself

00:17:30:19 - 00:17:31:01
through

00:17:31:01 - 00:17:31:18
a different lens.

00:17:31:18 - 00:17:32:06
Because what

00:17:32:06 - 00:17:32:21
it does

00:17:32:21 - 00:17:33:19
when you're in this

00:17:33:19 - 00:17:34:17
triggered state,

00:17:34:17 - 00:17:35:00
when you're

00:17:35:00 - 00:17:36:01
in survival mode,

00:17:36:01 - 00:17:36:16
your brain

00:17:36:16 - 00:17:37:03
shuts down

00:17:37:03 - 00:17:37:15
your rational

00:17:37:15 - 00:17:38:13
reasoning centers,

00:17:38:13 - 00:17:38:23
and it just

00:17:38:23 - 00:17:39:22
puts you

00:17:39:22 - 00:17:41:16
in a position where

00:17:41:16 - 00:17:42:12
I can only see

00:17:42:12 - 00:17:42:19
what's in

00:17:42:19 - 00:17:43:06
front of me.

00:17:43:06 - 00:17:43:21
We can't think,

00:17:43:21 - 00:17:44:13
won't we?

00:17:44:13 - 00:17:45:01
It impacts

00:17:45:01 - 00:17:45:12
our ability

00:17:45:12 - 00:17:45:20
to make

00:17:45:20 - 00:17:46:21
quality decisions.

00:17:46:21 - 00:17:48:00
Right?

00:17:48:00 - 00:17:49:11
So do that.

00:17:49:11 - 00:17:50:02
And then the second

00:17:50:02 - 00:17:51:03
component is

00:17:51:03 - 00:17:52:08
think about a time

00:17:52:08 - 00:17:52:23
where you felt

00:17:52:23 - 00:17:53:12
like now,

00:17:53:12 - 00:17:54:07
like grounded,

00:17:54:07 - 00:17:54:17
at ease,

00:17:54:17 - 00:17:55:18
like you're exactly

00:17:55:18 - 00:17:55:23
where you

00:17:55:23 - 00:17:56:05
were meant

00:17:56:05 - 00:17:57:05
to be in the world

00:17:57:05 - 00:17:57:19
and complete

00:17:57:19 - 00:17:58:19
the same sentences.

00:17:58:19 - 00:17:59:02
When I

00:17:59:02 - 00:17:59:21
feel grounded

00:17:59:21 - 00:18:00:18
and connected

00:18:00:18 - 00:18:02:05
and like the world

00:18:02:05 - 00:18:03:10
is my oyster,

00:18:03:10 - 00:18:04:18
I am and

00:18:04:18 - 00:18:05:18
the world is.

00:18:05:18 - 00:18:06:03
And look at

00:18:06:03 - 00:18:06:16
the two side

00:18:06:16 - 00:18:07:13
by side,

00:18:07:13 - 00:18:07:21
because

00:18:07:21 - 00:18:08:09
awareness is

00:18:08:09 - 00:18:08:20
the first step

00:18:08:20 - 00:18:09:18
to any change.

00:18:09:18 - 00:18:10:07
And so what

00:18:10:07 - 00:18:11:05
the awareness does

00:18:11:05 - 00:18:12:08
is it allows you

00:18:12:08 - 00:18:12:17
to bring

00:18:12:17 - 00:18:13:08
the unconscious

00:18:13:08 - 00:18:13:14
into the

00:18:13:14 - 00:18:14:17
conscious mind.

00:18:14:17 - 00:18:15:01
And what

00:18:15:01 - 00:18:15:14
you start to

00:18:15:14 - 00:18:16:13
notice is in the

00:18:16:13 - 00:18:16:21
every day

00:18:16:21 - 00:18:17:13
you go, oh,

00:18:17:13 - 00:18:17:23
I remember

00:18:17:23 - 00:18:18:13
what Penny said

00:18:18:13 - 00:18:19:16
in that podcast.

00:18:19:16 - 00:18:20:03
I mean, that

00:18:20:03 - 00:18:21:01
triggered state,

00:18:21:01 - 00:18:21:14
this is me in

00:18:21:14 - 00:18:22:13
survival mode.

00:18:22:13 - 00:18:24:11
Yeah. Breathe.

00:18:24:11 - 00:18:24:22
Take a deep

00:18:24:22 - 00:18:25:20
breath and say,

00:18:25:20 - 00:18:26:19
what do I mean?

00:18:26:19 - 00:18:27:04
To bring

00:18:27:04 - 00:18:28:03
myself back

00:18:28:03 - 00:18:29:07
into the present

00:18:29:07 - 00:18:29:23
moment.

00:18:29:23 - 00:18:31:06
And breath is

00:18:31:06 - 00:18:31:17
by far

00:18:31:17 - 00:18:32:07
and above

00:18:32:07 - 00:18:33:02
the easiest

00:18:33:02 - 00:18:33:09
and most

00:18:33:09 - 00:18:34:15
powerful way

00:18:34:15 - 00:18:35:01
to bring

00:18:35:01 - 00:18:35:18
yourself back

00:18:35:18 - 00:18:36:17
and to allow

00:18:36:17 - 00:18:37:16
yourself permission

00:18:37:16 - 00:18:37:21
to be

00:18:37:21 - 00:18:38:16
more intentional.

00:18:38:16 - 00:18:39:23
Sounds simplistic,

00:18:39:23 - 00:18:40:12
but everything's

00:18:40:12 - 00:18:41:05
a practice, right?

00:18:41:05 - 00:18:42:09
Again, Mongul.

00:18:42:09 - 00:18:43:01
Yeah,

00:18:43:01 - 00:18:43:16
seems like such

00:18:43:16 - 00:18:45:04
a simple technique

00:18:45:04 - 00:18:46:03
to do,

00:18:46:03 - 00:18:46:19
but yet

00:18:46:19 - 00:18:47:08
we just don't

00:18:47:08 - 00:18:48:07
take the time

00:18:48:07 - 00:18:49:05
and the energy

00:18:49:05 - 00:18:49:20
to actually

00:18:49:20 - 00:18:50:10
go through

00:18:50:10 - 00:18:51:04
and do that.

00:18:51:04 - 00:18:52:05
So I'll definitely

00:18:52:05 - 00:18:53:18
be trying that one

00:18:53:18 - 00:18:55:06
as well.

00:18:55:06 - 00:18:56:14
So you've now like

00:18:56:14 - 00:18:57:07
I was reading it

00:18:57:07 - 00:18:57:20
and it says

00:18:57:20 - 00:18:58:18
you really set

00:18:58:18 - 00:18:59:11
some ambitious

00:18:59:11 - 00:19:00:18
goals for yourself

00:19:00:18 - 00:19:01:03
around,

00:19:01:03 - 00:19:01:17
you know, really

00:19:01:17 - 00:19:02:01
getting to

00:19:02:01 - 00:19:02:06
the point

00:19:02:06 - 00:19:02:18
where you know,

00:19:02:18 - 00:19:03:01
teaching

00:19:03:01 - 00:19:03:19
10 million people

00:19:03:19 - 00:19:05:00
how to flourish

00:19:05:00 - 00:19:07:09
kind of by 2025.

00:19:07:09 - 00:19:09:14
So what steps

00:19:09:14 - 00:19:10:09
are you

00:19:10:09 - 00:19:11:11
really taking to

00:19:11:11 - 00:19:12:12
kind of get to,

00:19:12:12 - 00:19:13:20
to that or,

00:19:13:20 - 00:19:14:01
you know,

00:19:14:01 - 00:19:14:13
make your way

00:19:14:13 - 00:19:14:20
through

00:19:14:20 - 00:19:15:19
like we talk about

00:19:15:19 - 00:19:16:01
I think

00:19:16:01 - 00:19:16:18
it's interaction.

00:19:16:18 - 00:19:17:06
I talk about

00:19:17:06 - 00:19:17:18
big hairy

00:19:17:18 - 00:19:18:13
audacious goal.

00:19:18:13 - 00:19:19:01
Like that's

00:19:19:01 - 00:19:20:15
a big goal.

00:19:20:15 - 00:19:21:09
And so what

00:19:21:09 - 00:19:22:00
sort of steps

00:19:22:00 - 00:19:23:02
are you taking to

00:19:23:02 - 00:19:23:13
something in

00:19:23:13 - 00:19:24:04
that direction?

00:19:25:04 - 00:19:26:06
Yeah, it's really

00:19:26:06 - 00:19:26:20
interesting

00:19:26:20 - 00:19:27:16
because the

00:19:27:16 - 00:19:29:05
timing of this is,

00:19:29:05 - 00:19:29:13
you know,

00:19:29:13 - 00:19:30:08
is perfect.

00:19:30:08 - 00:19:31:11
So again,

00:19:31:11 - 00:19:32:10
the next iteration

00:19:32:10 - 00:19:32:22
I, the next

00:19:32:22 - 00:19:33:09
evolution.

00:19:33:09 - 00:19:34:03
So I'm doing

00:19:34:03 - 00:19:35:11
my honors in psych.

00:19:35:11 - 00:19:36:01
I recently

00:19:36:01 - 00:19:36:22
completed advanced

00:19:36:22 - 00:19:37:13
statistics.

00:19:37:13 - 00:19:38:07
I'm just finishing

00:19:38:07 - 00:19:39:02
meta analysis.

00:19:39:02 - 00:19:39:22
Now here's

00:19:39:22 - 00:19:40:13
the thing.

00:19:40:13 - 00:19:41:04
If you're listening

00:19:41:04 - 00:19:41:16
and that makes you

00:19:41:16 - 00:19:42:08
want to turn off,

00:19:42:08 - 00:19:42:19
it makes me

00:19:42:19 - 00:19:43:08
want to say no.

00:19:43:08 - 00:19:44:10
I never thought

00:19:44:10 - 00:19:44:23
that's not why

00:19:44:23 - 00:19:45:04
I went

00:19:45:04 - 00:19:46:08
into psychology.

00:19:46:08 - 00:19:47:00
But what it's made

00:19:47:00 - 00:19:47:17
me realize

00:19:47:17 - 00:19:48:00
is that

00:19:48:00 - 00:19:49:09
I do love research

00:19:49:09 - 00:19:50:10
because people

00:19:50:10 - 00:19:50:22
attached

00:19:50:22 - 00:19:52:01
to evidence,

00:19:52:01 - 00:19:53:01
people want to know

00:19:53:01 - 00:19:53:15
what works.

00:19:53:15 - 00:19:54:17
And so

00:19:54:17 - 00:19:55:13
off the back of

00:19:55:13 - 00:19:56:02
doing these

00:19:56:02 - 00:19:56:18
subjects,

00:19:56:18 - 00:19:57:06
I was like,

00:19:57:06 - 00:19:57:18
you know what?

00:19:57:18 - 00:19:58:08
I became

00:19:58:08 - 00:19:59:06
really curious

00:19:59:06 - 00:19:59:22
with the women

00:19:59:22 - 00:20:01:08
drops coaching

00:20:01:08 - 00:20:02:17
and about the fact

00:20:02:17 - 00:20:03:06
that I knew

00:20:03:06 - 00:20:03:17
all of these

00:20:03:17 - 00:20:04:15
amazing women

00:20:04:15 - 00:20:05:02
who were doing

00:20:05:02 - 00:20:05:20
amazing things,

00:20:05:20 - 00:20:06:06
positively

00:20:06:06 - 00:20:06:15
impacting

00:20:06:15 - 00:20:07:08
the world,

00:20:07:08 - 00:20:07:23
but they would

00:20:07:23 - 00:20:08:18
not own

00:20:08:18 - 00:20:09:07
the title

00:20:09:07 - 00:20:10:13
of expert.

00:20:10:13 - 00:20:11:08
And I

00:20:11:08 - 00:20:12:04
was really curious

00:20:12:04 - 00:20:12:17
about it.

00:20:12:17 - 00:20:13:13
So I started

00:20:13:13 - 00:20:14:02
to look into the

00:20:14:02 - 00:20:15:14
literature around

00:20:15:14 - 00:20:16:09
how an expert

00:20:16:09 - 00:20:17:03
is defined

00:20:17:03 - 00:20:17:08
from a

00:20:17:08 - 00:20:17:21
scientific

00:20:17:21 - 00:20:19:02
perspective,

00:20:19:02 - 00:20:20:10
and equally

00:20:20:10 - 00:20:21:05
what the research

00:20:21:05 - 00:20:21:20
has to say

00:20:21:20 - 00:20:22:08
about

00:20:22:08 - 00:20:23:17
female experts.

00:20:23:17 - 00:20:24:16
And two things

00:20:24:16 - 00:20:25:03
from that

00:20:25:03 - 00:20:25:19
literature review

00:20:25:19 - 00:20:26:05
became

00:20:26:05 - 00:20:27:09
very apparent.

00:20:27:09 - 00:20:27:22
The first one

00:20:27:22 - 00:20:28:07
was that

00:20:28:07 - 00:20:28:21
the way that

00:20:28:21 - 00:20:30:17
expert is defined

00:20:30:17 - 00:20:31:10
is actually

00:20:31:10 - 00:20:32:13
not definition

00:20:32:13 - 00:20:33:01
that women

00:20:33:01 - 00:20:34:03
can relate to.

00:20:34:03 - 00:20:34:11
It's

00:20:34:11 - 00:20:35:02
all of the race.

00:20:35:02 - 00:20:35:20
But Serge speaks

00:20:35:20 - 00:20:36:09
to experts

00:20:36:09 - 00:20:36:19
in a very

00:20:36:19 - 00:20:37:16
masculine way.

00:20:37:16 - 00:20:38:11
So it's like chess

00:20:38:11 - 00:20:39:00
experts,

00:20:39:00 - 00:20:40:19
sporting experts

00:20:40:19 - 00:20:41:03
and it's

00:20:41:03 - 00:20:41:15
about being

00:20:41:15 - 00:20:42:02
at the top

00:20:42:02 - 00:20:43:07
of your game.

00:20:43:07 - 00:20:43:23
And that's not what

00:20:43:23 - 00:20:44:07
we're talking

00:20:44:07 - 00:20:45:03
about here.

00:20:45:03 - 00:20:45:10
And the

00:20:45:10 - 00:20:45:20
second thing

00:20:45:20 - 00:20:46:08
that was really

00:20:46:08 - 00:20:47:07
interesting to me

00:20:47:07 - 00:20:48:02
was that

00:20:48:02 - 00:20:49:08
less than 30%

00:20:49:08 - 00:20:49:22
of speakers

00:20:49:22 - 00:20:50:18
on stages around

00:20:50:18 - 00:20:51:17
the world

00:20:51:17 - 00:20:52:10
were female

00:20:52:10 - 00:20:53:15
experts,

00:20:53:15 - 00:20:55:12
and less than 14%

00:20:55:12 - 00:20:56:13
of expert voices

00:20:56:13 - 00:20:57:06
in the media

00:20:57:06 - 00:20:58:01
in Australia

00:20:58:01 - 00:20:59:03
were females.

00:20:59:03 - 00:20:59:14
And I was like,

00:20:59:14 - 00:21:00:02
how are we

00:21:00:02 - 00:21:01:05
still here?

00:21:01:05 - 00:21:01:18
And I was like,

00:21:01:18 - 00:21:02:02
hang on,

00:21:02:02 - 00:21:02:17
there is something

00:21:02:17 - 00:21:03:05
going on here.

00:21:03:05 - 00:21:05:00
So I just finished

00:21:05:00 - 00:21:06:05
21 interviews

00:21:06:05 - 00:21:07:02
for qualitative

00:21:07:02 - 00:21:07:21
piece of research,

00:21:07:21 - 00:21:08:13
a white paper

00:21:08:13 - 00:21:09:19
that I'm writing,

00:21:09:19 - 00:21:10:11
which is all

00:21:10:11 - 00:21:12:13
about understanding

00:21:12:13 - 00:21:13:14
how a woman

00:21:13:14 - 00:21:14:13
of what I term

00:21:14:13 - 00:21:15:16
an expert defines

00:21:15:16 - 00:21:16:16
an impact expert.

00:21:16:16 - 00:21:17:07
Like what does

00:21:17:07 - 00:21:17:22
it look like to

00:21:17:22 - 00:21:18:17
then who did

00:21:18:17 - 00:21:19:04
I look up

00:21:19:04 - 00:21:20:17
doing that to me?

00:21:20:17 - 00:21:21:12
What holds

00:21:21:12 - 00:21:22:10
them back

00:21:22:10 - 00:21:23:15
from actually

00:21:23:15 - 00:21:24:11
identifying

00:21:24:11 - 00:21:24:17
as an

00:21:24:17 - 00:21:25:19
impact expert?

00:21:25:19 - 00:21:26:07
Like what are

00:21:26:07 - 00:21:27:13
the barriers

00:21:27:13 - 00:21:28:09
and what support

00:21:28:09 - 00:21:28:20
structures

00:21:28:20 - 00:21:29:09
and systems

00:21:29:09 - 00:21:30:08
do we need

00:21:30:08 - 00:21:30:22
so that I

00:21:30:22 - 00:21:31:14
can help more?

00:21:31:14 - 00:21:32:04
These women

00:21:32:04 - 00:21:32:18
put themselves

00:21:32:18 - 00:21:33:14
out into the world

00:21:33:14 - 00:21:34:04
as experts,

00:21:34:04 - 00:21:34:13
which means

00:21:34:13 - 00:21:34:23
we have more

00:21:34:23 - 00:21:35:18
female voices

00:21:35:18 - 00:21:36:12
in the world,

00:21:36:12 - 00:21:37:07
which this

00:21:37:07 - 00:21:38:03
ripple effect of

00:21:38:03 - 00:21:39:03
influencing

00:21:39:03 - 00:21:40:01
a more inclusive,

00:21:40:01 - 00:21:40:07
a more

00:21:40:07 - 00:21:41:12
compassionate

00:21:41:12 - 00:21:42:01
future.

00:21:42:01 - 00:21:42:21
Because

00:21:42:21 - 00:21:43:17
women's voices.

00:21:43:17 - 00:21:44:01
Still,

00:21:44:01 - 00:21:44:10
to your

00:21:44:10 - 00:21:45:01
point earlier,

00:21:45:01 - 00:21:45:15
they're not seen

00:21:45:15 - 00:21:46:08
and heard.

00:21:46:08 - 00:21:47:07
Not like think

00:21:47:07 - 00:21:48:03
about the impacts

00:21:48:03 - 00:21:49:09
of those statistics

00:21:49:09 - 00:21:50:01
in terms

00:21:50:01 - 00:21:50:18
of how

00:21:50:18 - 00:21:51:11
that influences

00:21:51:11 - 00:21:52:13
government policy,

00:21:52:13 - 00:21:53:18
how that influences

00:21:53:18 - 00:21:54:12
the environment

00:21:54:12 - 00:21:54:22
that we're in.

00:21:54:22 - 00:21:55:02
It is

00:21:55:02 - 00:21:56:14
still very

00:21:56:14 - 00:21:58:03
male dominated,

00:21:58:03 - 00:21:58:11
and there's

00:21:58:11 - 00:21:58:17
all these

00:21:58:17 - 00:21:59:11
amazing women

00:21:59:11 - 00:21:59:23
out there like,

00:21:59:23 - 00:22:00:09
how does that.

00:22:00:09 - 00:22:01:06
So that's

00:22:01:06 - 00:22:02:00
kind of

00:22:02:00 - 00:22:03:07
the next evolution

00:22:03:07 - 00:22:04:01
of sort of

00:22:04:01 - 00:22:05:02
the research

00:22:05:02 - 00:22:06:00
and where

00:22:06:00 - 00:22:06:04
I'm

00:22:06:04 - 00:22:07:01
taking my impact.

00:22:07:01 - 00:22:07:13
So I think

00:22:07:13 - 00:22:07:22
even though

00:22:07:22 - 00:22:08:10
the number

00:22:08:10 - 00:22:09:07
is massive,

00:22:09:07 - 00:22:09:22
it's not about

00:22:09:22 - 00:22:10:19
me directly

00:22:10:19 - 00:22:11:05
doing it.

00:22:11:05 - 00:22:11:14
It's kind

00:22:11:14 - 00:22:12:00
of like the

00:22:12:00 - 00:22:12:23
ripple effect

00:22:12:23 - 00:22:13:13
of doing

00:22:13:13 - 00:22:14:07
something like this

00:22:14:07 - 00:22:15:13
piece of research

00:22:15:13 - 00:22:16:07
and triggering

00:22:16:07 - 00:22:16:16
people's

00:22:16:16 - 00:22:17:05
minds to say,

00:22:17:05 - 00:22:17:20
you know what,

00:22:17:20 - 00:22:18:19
we need to put more

00:22:18:19 - 00:22:19:19
women on panels.

00:22:19:19 - 00:22:20:15
We need more

00:22:20:15 - 00:22:21:20
women on stages.

00:22:21:20 - 00:22:22:19
We need more women

00:22:22:19 - 00:22:23:15
in the voices

00:22:23:15 - 00:22:24:09
and activating

00:22:24:09 - 00:22:24:19
the women

00:22:24:19 - 00:22:25:11
to put themselves

00:22:25:11 - 00:22:25:21
out there.

00:22:25:21 - 00:22:27:08
Is that and onus?

00:22:27:08 - 00:22:27:23
Yeah.

00:22:27:23 - 00:22:30:11
That is just an

00:22:30:11 - 00:22:31:11
incredible way

00:22:31:11 - 00:22:32:08
of putting

00:22:32:08 - 00:22:32:20
it together.

00:22:32:20 - 00:22:33:17
And I love the fact

00:22:33:17 - 00:22:33:22
that you

00:22:33:22 - 00:22:34:08
were writing

00:22:34:08 - 00:22:35:01
the paper

00:22:35:01 - 00:22:35:18
on it as well.

00:22:35:18 - 00:22:36:17
And someone

00:22:36:17 - 00:22:37:13
who's an ex

00:22:37:13 - 00:22:38:08
econometrics

00:22:38:08 - 00:22:40:01
graduate as well.

00:22:40:01 - 00:22:40:19
I get the data.

00:22:40:19 - 00:22:42:00
Sorry,

00:22:42:00 - 00:22:44:02
but I think

00:22:44:02 - 00:22:44:17
yeah, well,

00:22:44:17 - 00:22:45:07
that's right.

00:22:45:07 - 00:22:46:01
You need the data

00:22:46:01 - 00:22:46:14
and the evidence

00:22:46:14 - 00:22:47:11
behind it.

00:22:47:11 - 00:22:49:15
I couldn't agree

00:22:49:15 - 00:22:51:19
more that

00:22:51:19 - 00:22:52:07
and I guess

00:22:52:07 - 00:22:52:21
seeing it

00:22:52:21 - 00:22:53:16
through the

00:22:53:16 - 00:22:54:08
corporate lens

00:22:54:08 - 00:22:55:20
where I was

00:22:55:20 - 00:22:56:15
mentoring,

00:22:56:15 - 00:22:56:22
you know,

00:22:56:22 - 00:22:58:19
many females,

00:22:58:19 - 00:22:59:02
you know,

00:22:59:02 - 00:22:59:23
through the ranks

00:22:59:23 - 00:23:00:14
in a predominantly

00:23:00:14 - 00:23:01:20
male dominated

00:23:01:20 - 00:23:03:01
industry.

00:23:03:01 - 00:23:04:08
They kept hitting

00:23:04:08 - 00:23:05:09
these areas

00:23:05:09 - 00:23:06:13
where, you know,

00:23:06:13 - 00:23:08:10
they stopped

00:23:08:10 - 00:23:09:13
feeling like

00:23:09:13 - 00:23:10:02
even though

00:23:10:02 - 00:23:10:11
they were the

00:23:10:11 - 00:23:12:07
go to person,

00:23:12:07 - 00:23:12:22
they didn't

00:23:12:22 - 00:23:13:14
actually

00:23:13:14 - 00:23:14:17
see themselves

00:23:14:17 - 00:23:17:02
as the true leader.

00:23:17:02 - 00:23:17:16
You know, in

00:23:17:16 - 00:23:18:09
that space.

00:23:18:09 - 00:23:19:10
And they needed

00:23:19:10 - 00:23:20:02
that push

00:23:20:02 - 00:23:20:10
and that

00:23:20:10 - 00:23:21:04
encouragement.

00:23:21:04 - 00:23:21:19
And, you

00:23:21:19 - 00:23:22:09
know, kudos

00:23:22:09 - 00:23:23:02
to a lot

00:23:23:02 - 00:23:23:23
of the male,

00:23:23:23 - 00:23:24:08
you know,

00:23:24:08 - 00:23:25:01
executives

00:23:25:01 - 00:23:25:13
that were

00:23:25:13 - 00:23:26:09
in my space

00:23:26:09 - 00:23:26:23
that did

00:23:26:23 - 00:23:28:06
support those.

00:23:28:06 - 00:23:30:04
But you still far

00:23:30:04 - 00:23:30:13
and few

00:23:30:13 - 00:23:31:17
between enough

00:23:31:17 - 00:23:32:05
to really get

00:23:32:05 - 00:23:33:04
those voices

00:23:33:04 - 00:23:33:19
kind of out there

00:23:33:19 - 00:23:35:05
to support them.

00:23:35:05 - 00:23:35:10
You know,

00:23:35:10 - 00:23:36:01
you're in the tech

00:23:36:01 - 00:23:36:15
space, right?

00:23:36:15 - 00:23:37:00
And this is

00:23:37:00 - 00:23:37:11
what's interesting.

00:23:37:11 - 00:23:37:21
I've been working

00:23:37:21 - 00:23:38:11
with a client

00:23:38:11 - 00:23:39:02
that actually wants

00:23:39:02 - 00:23:39:16
to shift,

00:23:39:16 - 00:23:40:03
obviously,

00:23:40:03 - 00:23:40:14
what's going on

00:23:40:14 - 00:23:40:21
with women

00:23:40:21 - 00:23:41:15
in the tech space,

00:23:41:15 - 00:23:42:17
because it's still

00:23:42:17 - 00:23:43:06
like it's

00:23:43:06 - 00:23:43:22
much less

00:23:43:22 - 00:23:44:06
progressed

00:23:44:06 - 00:23:44:21
than any

00:23:44:21 - 00:23:46:06
other area.

00:23:46:06 - 00:23:46:19
And we just

00:23:46:19 - 00:23:47:09
do again,

00:23:47:09 - 00:23:47:18
because I'm

00:23:47:18 - 00:23:48:00
all about

00:23:48:00 - 00:23:48:15
getting my clients

00:23:48:15 - 00:23:49:07
to do the research.

00:23:49:07 - 00:23:49:14
They've got

00:23:49:14 - 00:23:50:02
the evidence

00:23:50:02 - 00:23:51:00
to back up products

00:23:51:00 - 00:23:51:17
that they create.

00:23:51:17 - 00:23:52:03
Otherwise

00:23:52:03 - 00:23:52:12
why are we

00:23:52:12 - 00:23:53:17
creating things?

00:23:53:17 - 00:23:54:05
And that's

00:23:54:05 - 00:23:55:01
what we came up

00:23:55:01 - 00:23:55:04
with,

00:23:55:04 - 00:23:55:12
which was

00:23:55:12 - 00:23:56:03
fascinating.

00:23:56:03 - 00:23:57:07
From her research,

00:23:57:07 - 00:23:58:02
we started

00:23:58:02 - 00:23:59:07
with hypotheses

00:23:59:07 - 00:24:00:08
that, you know, I'm

00:24:00:08 - 00:24:00:22
a technology

00:24:00:22 - 00:24:01:09
executive

00:24:01:09 - 00:24:01:19
who feels like

00:24:01:19 - 00:24:02:14
I just can't find

00:24:02:14 - 00:24:02:23
any women

00:24:02:23 - 00:24:03:09
to work in

00:24:03:09 - 00:24:04:11
my teens.

00:24:04:11 - 00:24:05:00
I want to move

00:24:05:00 - 00:24:05:11
from a male

00:24:05:11 - 00:24:06:11
dominated workforce

00:24:06:11 - 00:24:06:20
to one

00:24:06:20 - 00:24:07:01
that is

00:24:07:01 - 00:24:07:13
more diverse

00:24:07:13 - 00:24:08:02
and inclusive,

00:24:08:02 - 00:24:08:20
so we can enhance

00:24:08:20 - 00:24:09:13
our competitive

00:24:09:13 - 00:24:10:03
edge.

00:24:10:03 - 00:24:10:13
That was our

00:24:10:13 - 00:24:11:19
hypothesis.

00:24:11:19 - 00:24:12:15
What came back from

00:24:12:15 - 00:24:13:07
the research

00:24:13:07 - 00:24:14:00
is the real

00:24:14:00 - 00:24:14:11
problem is

00:24:14:11 - 00:24:15:04
how do I get

00:24:15:04 - 00:24:16:08
Hagar off my back

00:24:16:08 - 00:24:16:13
and

00:24:16:13 - 00:24:17:09
take the diversity

00:24:17:09 - 00:24:17:23
off so I can

00:24:17:23 - 00:24:18:12
get on with it?

00:24:19:16 - 00:24:21:07
Oh my gosh.

00:24:21:07 - 00:24:22:11
Look at your face.

00:24:22:11 - 00:24:23:05
That people

00:24:23:05 - 00:24:23:15
are misses

00:24:23:15 - 00:24:24:00
the power

00:24:24:00 - 00:24:24:12
of research.

00:24:24:12 - 00:24:25:03
And we were like,

00:24:25:03 - 00:24:25:19
how the hell do

00:24:25:19 - 00:24:26:07
we put this

00:24:26:07 - 00:24:26:20
into the world?

00:24:26:20 - 00:24:27:09
Because that

00:24:27:09 - 00:24:28:04
was the truth

00:24:28:04 - 00:24:28:15
of what

00:24:28:15 - 00:24:29:11
the essence of

00:24:29:11 - 00:24:30:10
what was being said

00:24:30:10 - 00:24:31:01
in the death

00:24:31:01 - 00:24:31:12
interviews

00:24:31:12 - 00:24:32:07
that we did.

00:24:32:07 - 00:24:33:17
Wow. Yeah.

00:24:33:17 - 00:24:35:12
And so hence that

00:24:35:12 - 00:24:35:23
that's what

00:24:35:23 - 00:24:37:11
we need to change.

00:24:37:11 - 00:24:39:01
Well, yeah.

00:24:39:01 - 00:24:40:11
Big target say so.

00:24:40:11 - 00:24:41:17
Tell me as I

00:24:41:17 - 00:24:42:21
come into towards

00:24:42:21 - 00:24:43:08
the end

00:24:43:08 - 00:24:45:11
of our chat here.

00:24:45:11 - 00:24:46:00
So you've

00:24:46:00 - 00:24:46:13
talked about

00:24:46:13 - 00:24:46:19
sort of

00:24:46:19 - 00:24:47:23
what's ahead.

00:24:47:23 - 00:24:48:17
What I'd love

00:24:48:17 - 00:24:49:11
to be able to do

00:24:49:11 - 00:24:50:10
is just kind of

00:24:50:10 - 00:24:51:12
for you to reflect

00:24:51:12 - 00:24:52:07
over the years

00:24:52:07 - 00:24:52:19
talking a

00:24:52:19 - 00:24:53:03
little bit

00:24:53:03 - 00:24:53:10
about

00:24:53:10 - 00:24:54:14
personal style

00:24:54:14 - 00:24:55:16
for a minute.

00:24:55:16 - 00:24:56:19
So if you think

00:24:56:19 - 00:24:57:20
about the woman

00:24:57:20 - 00:24:58:11
you were

00:24:58:11 - 00:24:59:07
in corporate,

00:24:59:07 - 00:25:00:12
then the woman

00:25:00:12 - 00:25:01:03
you were

00:25:01:03 - 00:25:01:16
at the beginning

00:25:01:16 - 00:25:02:10
of your journey

00:25:02:10 - 00:25:02:20
as you

00:25:02:20 - 00:25:03:02
headed

00:25:03:02 - 00:25:03:09
into

00:25:03:09 - 00:25:04:14
entrepreneurship,

00:25:04:14 - 00:25:05:14
and then the woman

00:25:05:14 - 00:25:06:16
that you really are

00:25:06:16 - 00:25:07:03
today,

00:25:07:03 - 00:25:08:17
as you've evolved,

00:25:08:17 - 00:25:10:06
were there any key

00:25:10:06 - 00:25:11:03
memorable

00:25:11:03 - 00:25:13:01
outfits, moments

00:25:13:01 - 00:25:13:21
around your style

00:25:13:21 - 00:25:14:15
or anything

00:25:14:15 - 00:25:15:14
like that

00:25:15:14 - 00:25:16:02
that you

00:25:16:02 - 00:25:16:16
think, oh

00:25:16:16 - 00:25:18:00
gosh, yes.

00:25:19:02 - 00:25:19:13
Yeah.

00:25:19:13 - 00:25:20:04
So definitely.

00:25:20:04 - 00:25:20:18
So coming,

00:25:20:18 - 00:25:21:04
like I was

00:25:21:04 - 00:25:21:19
very polished

00:25:21:19 - 00:25:22:04
in corporate.

00:25:22:04 - 00:25:23:02
I loved dressing

00:25:23:02 - 00:25:23:15
up, loves

00:25:23:15 - 00:25:24:11
looking the part

00:25:24:11 - 00:25:25:09
and made really fit

00:25:25:09 - 00:25:26:01
right,

00:25:26:01 - 00:25:26:22
left, corporate

00:25:26:22 - 00:25:27:12
and then went

00:25:27:12 - 00:25:27:22
to sort of,

00:25:27:22 - 00:25:28:03
you know,

00:25:28:03 - 00:25:29:00
the blazers

00:25:29:00 - 00:25:29:22
and the jeans

00:25:29:22 - 00:25:30:22
with t shirts

00:25:30:22 - 00:25:31:14
and runners

00:25:31:14 - 00:25:32:01
or like

00:25:32:01 - 00:25:33:11
little heel boots.

00:25:33:11 - 00:25:33:23
And then that

00:25:33:23 - 00:25:35:01
became the look.

00:25:35:01 - 00:25:36:04
And what's

00:25:36:04 - 00:25:37:06
really interesting,

00:25:37:06 - 00:25:39:00
if I then sort of

00:25:39:00 - 00:25:39:15
I think

00:25:39:15 - 00:25:40:11
like everyone kind

00:25:40:11 - 00:25:40:21
of being

00:25:40:21 - 00:25:41:07
in Melbourne

00:25:41:07 - 00:25:41:23
challenged me.

00:25:41:23 - 00:25:42:14
And so I reckon

00:25:42:14 - 00:25:42:22
I lived

00:25:42:22 - 00:25:43:13
in activewear

00:25:43:13 - 00:25:44:03
for two years

00:25:44:03 - 00:25:44:14
where I am

00:25:44:14 - 00:25:45:17
a devout Lululemon.

00:25:45:17 - 00:25:45:23
I've done

00:25:45:23 - 00:25:46:13
a lot of work.

00:25:46:13 - 00:25:46:22
That was one of

00:25:46:22 - 00:25:48:05
my first clients.

00:25:48:05 - 00:25:49:08
I am devout

00:25:49:08 - 00:25:50:22
Lululemon buyer

00:25:50:22 - 00:25:51:12
and I love

00:25:51:12 - 00:25:52:01
this stuff

00:25:52:01 - 00:25:52:16
and that love.

00:25:52:16 - 00:25:53:23
So like I do

00:25:53:23 - 00:25:54:15
spend a lot of time

00:25:54:15 - 00:25:55:02
in activewear

00:25:55:02 - 00:25:55:16
because I'm also

00:25:55:16 - 00:25:56:05
very active.

00:25:56:05 - 00:25:57:04
Like if I have

00:25:57:04 - 00:25:57:15
half an hour

00:25:57:15 - 00:25:58:13
between a meeting,

00:25:58:13 - 00:25:59:05
I'll go and walk

00:25:59:05 - 00:25:59:17
the dog.

00:25:59:17 - 00:26:00:04
You know,

00:26:00:04 - 00:26:02:00
I will go to yoga

00:26:02:00 - 00:26:02:13
in the middle

00:26:02:13 - 00:26:03:00
of the day.

00:26:03:00 - 00:26:03:04
Like,

00:26:03:04 - 00:26:03:14
this is all

00:26:03:14 - 00:26:04:00
part of me

00:26:04:00 - 00:26:04:14
being intentional,

00:26:04:14 - 00:26:05:06
because it makes me

00:26:05:06 - 00:26:06:11
that human.

00:26:06:11 - 00:26:07:16
And my style

00:26:07:16 - 00:26:08:20
now I would say

00:26:08:20 - 00:26:09:07
is much

00:26:09:07 - 00:26:10:03
more bohemian.

00:26:10:03 - 00:26:11:05
So when I

00:26:11:05 - 00:26:12:04
do photoshoots

00:26:12:04 - 00:26:12:13
and things

00:26:12:13 - 00:26:13:06
like that, it's

00:26:13:06 - 00:26:14:07
not looking

00:26:14:07 - 00:26:14:19
polished

00:26:14:19 - 00:26:15:17
and professional.

00:26:15:17 - 00:26:16:03
It's more

00:26:16:03 - 00:26:17:16
looking grounded

00:26:17:16 - 00:26:18:12
and like I say,

00:26:18:12 - 00:26:19:12
quite bohemian

00:26:19:12 - 00:26:20:22
and I love sort of

00:26:20:22 - 00:26:22:06
the bright colors

00:26:22:06 - 00:26:22:14
and that

00:26:22:14 - 00:26:23:02
sort of stuff.

00:26:23:02 - 00:26:24:04
But to your

00:26:24:04 - 00:26:24:15
point about

00:26:24:15 - 00:26:25:02
what's there

00:26:25:02 - 00:26:27:06
a single outfit,

00:26:27:06 - 00:26:28:11
the outfit that

00:26:28:11 - 00:26:29:00
no one will

00:26:29:00 - 00:26:29:17
ever forget

00:26:29:17 - 00:26:30:20
was the bathing

00:26:30:20 - 00:26:31:13
suit, the jets

00:26:31:13 - 00:26:32:05
bathing suit

00:26:32:05 - 00:26:32:18
that I wore

00:26:32:18 - 00:26:33:08
when I delivered

00:26:33:08 - 00:26:33:22
a keynote

00:26:33:22 - 00:26:35:13
to 120 women.

00:26:35:13 - 00:26:36:20
It's no women

00:26:36:20 - 00:26:38:10
to convey to them

00:26:38:10 - 00:26:38:20
the power

00:26:38:20 - 00:26:39:04
of getting

00:26:39:04 - 00:26:39:13
comfortable

00:26:39:13 - 00:26:40:17
with discomfort

00:26:40:17 - 00:26:41:19
and that

00:26:41:19 - 00:26:42:10
bathing suit.

00:26:42:10 - 00:26:43:01
I still have it

00:26:43:01 - 00:26:43:16
to this day

00:26:43:16 - 00:26:44:05
and doing

00:26:44:05 - 00:26:45:04
that went viral.

00:26:45:04 - 00:26:45:23
It went all around

00:26:45:23 - 00:26:46:21
the world,

00:26:46:21 - 00:26:47:15
and so many

00:26:47:15 - 00:26:48:09
people said

00:26:48:09 - 00:26:49:15
it was an example

00:26:49:15 - 00:26:50:10
of someone

00:26:50:10 - 00:26:51:14
walking the talk.

00:26:51:14 - 00:26:52:12
I still today

00:26:52:12 - 00:26:52:21
get people

00:26:52:21 - 00:26:54:01
reach out about it.

00:26:54:01 - 00:26:54:17
And Jets

00:26:54:17 - 00:26:55:12
saw it on

00:26:55:12 - 00:26:56:13
social media

00:26:56:13 - 00:26:57:01
and they

00:26:57:01 - 00:26:57:22
basically made me

00:26:57:22 - 00:26:58:14
part of their

00:26:58:14 - 00:26:58:22
I think it was

00:26:58:22 - 00:26:59:07
their 20

00:26:59:07 - 00:26:59:23
year anniversary.

00:26:59:23 - 00:27:01:01
You'd be like,

00:27:01:01 - 00:27:01:08
gosh,

00:27:01:08 - 00:27:01:20
all of these

00:27:01:20 - 00:27:02:15
famous people.

00:27:02:15 - 00:27:03:02
I was part

00:27:03:02 - 00:27:04:03
of this day

00:27:04:03 - 00:27:04:19
where they did this

00:27:04:19 - 00:27:05:16
filming thing,

00:27:05:16 - 00:27:06:12
and they sent me

00:27:06:12 - 00:27:07:01
swimwear

00:27:07:01 - 00:27:07:07
for like

00:27:07:07 - 00:27:07:19
three years.

00:27:07:19 - 00:27:08:09
Like I

00:27:08:09 - 00:27:09:03
literally became

00:27:09:03 - 00:27:10:19
a swimwear model

00:27:10:19 - 00:27:11:11
at the age

00:27:11:11 - 00:27:12:12
of like 45,

00:27:12:12 - 00:27:13:01
with a body

00:27:13:01 - 00:27:13:18
built for comfort,

00:27:13:18 - 00:27:14:12
not for modeling

00:27:14:12 - 00:27:15:03
off the back of

00:27:15:03 - 00:27:16:06
doing something

00:27:16:06 - 00:27:16:21
courageous

00:27:16:21 - 00:27:17:09
in the spirit

00:27:17:09 - 00:27:18:07
of inspiring others

00:27:18:07 - 00:27:18:17
to step

00:27:18:17 - 00:27:20:01
into uncertainty.

00:27:20:01 - 00:27:20:13
Yeah.

00:27:20:13 - 00:27:21:05
Oh,

00:27:21:05 - 00:27:23:06
that is fantastic.

00:27:23:06 - 00:27:23:22
Definitely

00:27:23:22 - 00:27:25:00
stepping into,

00:27:25:00 - 00:27:25:07
you know,

00:27:25:07 - 00:27:26:10
that discomfort

00:27:26:10 - 00:27:27:02
in a swimsuit.

00:27:27:02 - 00:27:27:15
I think that's

00:27:27:15 - 00:27:28:01
the number

00:27:28:01 - 00:27:28:08
one thing

00:27:28:08 - 00:27:28:16
I get a

00:27:28:16 - 00:27:29:05
little polite

00:27:29:05 - 00:27:30:05
say today.

00:27:30:05 - 00:27:31:05
Oh, the two things

00:27:31:05 - 00:27:32:13
I hate shopping for

00:27:32:13 - 00:27:33:12
jeans and

00:27:33:12 - 00:27:34:08
swimsuits.

00:27:35:12 - 00:27:36:07
Like I think

00:27:36:07 - 00:27:37:05
the biggest

00:27:37:05 - 00:27:38:18
frustration points.

00:27:38:18 - 00:27:39:17
So now I'm

00:27:39:17 - 00:27:40:08
just going to dive

00:27:40:08 - 00:27:40:21
into really

00:27:40:21 - 00:27:41:15
some fast

00:27:41:15 - 00:27:42:21
quick questions

00:27:42:21 - 00:27:43:19
for you.

00:27:43:19 - 00:27:44:18
So, you know,

00:27:44:18 - 00:27:45:14
packing the

00:27:45:14 - 00:27:46:08
swimsuit in

00:27:46:08 - 00:27:47:14
the Bahamian,

00:27:47:14 - 00:27:48:19
what is your go

00:27:48:19 - 00:27:50:01
to signature

00:27:50:01 - 00:27:51:01
style piece

00:27:51:01 - 00:27:51:19
that you feel

00:27:51:19 - 00:27:52:10
right now

00:27:52:10 - 00:27:53:13
really represents?

00:27:53:13 - 00:27:55:01
You and why?

00:27:55:01 - 00:27:55:18
An essential part

00:27:55:18 - 00:27:57:14
of your wardrobe?

00:27:57:14 - 00:27:58:07
My black

00:27:58:07 - 00:27:59:23
leather jacket

00:27:59:23 - 00:28:02:00
and why?

00:28:02:00 - 00:28:02:15
Because it's

00:28:02:15 - 00:28:03:15
timeless.

00:28:03:15 - 00:28:04:19
And I always say,

00:28:04:19 - 00:28:05:01
if you're

00:28:05:01 - 00:28:05:22
going to like,

00:28:05:22 - 00:28:06:17
I'm a big fan

00:28:06:17 - 00:28:07:08
of quality

00:28:07:08 - 00:28:08:05
over quantity.

00:28:08:05 - 00:28:08:23
And like that

00:28:08:23 - 00:28:09:12
jacket was

00:28:09:12 - 00:28:10:08
not cheap,

00:28:10:08 - 00:28:11:01
but the one

00:28:11:01 - 00:28:11:20
I've got two black

00:28:11:20 - 00:28:12:14
leather jackets,

00:28:12:14 - 00:28:13:03
the one that

00:28:13:03 - 00:28:13:17
I bought before

00:28:13:17 - 00:28:14:08
that I have had

00:28:14:08 - 00:28:14:21
since before

00:28:14:21 - 00:28:16:04
my son was born,

00:28:16:04 - 00:28:16:12
and I

00:28:16:12 - 00:28:17:14
still wear it.

00:28:17:14 - 00:28:18:07
And that's a

00:28:18:07 - 00:28:19:08
that's a 15 year

00:28:19:08 - 00:28:20:05
old leather jacket.

00:28:20:05 - 00:28:20:13
And then

00:28:20:13 - 00:28:21:00
I've got one

00:28:21:00 - 00:28:21:15
that I bought like

00:28:21:15 - 00:28:22:20
five years ago.

00:28:22:20 - 00:28:23:10
And so I would

00:28:23:10 - 00:28:23:22
say it's

00:28:23:22 - 00:28:24:09
definitely

00:28:24:09 - 00:28:24:18
the black

00:28:24:18 - 00:28:25:08
leather jacket

00:28:25:08 - 00:28:26:17
because I feel

00:28:26:17 - 00:28:27:17
it's a bit like me.

00:28:27:17 - 00:28:29:05
The older it gets

00:28:29:05 - 00:28:30:09
and the more worn

00:28:30:09 - 00:28:31:08
it is,

00:28:31:08 - 00:28:32:14
the better it gets.

00:28:32:14 - 00:28:34:13
Oh, I picked.

00:28:34:13 - 00:28:36:01
And so then

00:28:36:01 - 00:28:36:19
if you

00:28:36:19 - 00:28:37:13
think about

00:28:37:13 - 00:28:37:20
some of

00:28:37:20 - 00:28:38:16
my listeners

00:28:38:16 - 00:28:39:01
and you

00:28:39:01 - 00:28:39:19
given a tip around

00:28:39:19 - 00:28:40:11
this already,

00:28:40:11 - 00:28:41:19
but those looking

00:28:41:19 - 00:28:42:09
for a little

00:28:42:09 - 00:28:44:02
bit of inspiration

00:28:44:02 - 00:28:45:13
and they're

00:28:45:13 - 00:28:46:01
looking for

00:28:46:01 - 00:28:46:14
maybe a

00:28:46:14 - 00:28:47:09
transformational

00:28:47:09 - 00:28:48:17
book or something

00:28:48:17 - 00:28:49:12
to listen

00:28:49:12 - 00:28:50:13
to that might,

00:28:50:13 - 00:28:51:06
you know, expand

00:28:51:06 - 00:28:51:22
their mind

00:28:51:22 - 00:28:52:09
a little bit.

00:28:52:09 - 00:28:52:21
Do you have

00:28:52:21 - 00:28:53:08
anything

00:28:53:08 - 00:28:53:17
that you're

00:28:53:17 - 00:28:54:14
currently reading

00:28:54:14 - 00:28:55:08
or have read

00:28:55:08 - 00:28:55:19
that made

00:28:55:19 - 00:28:56:10
a significant

00:28:56:10 - 00:28:57:00
impact

00:28:57:00 - 00:28:58:19
on your journey?

00:28:58:19 - 00:28:59:07
So writing

00:28:59:07 - 00:28:59:23
my own book,

00:28:59:23 - 00:29:01:11
definitely do that.

00:29:01:11 - 00:29:02:22
Not happiness.

00:29:02:22 - 00:29:03:23
I definitely

00:29:03:23 - 00:29:05:09
if people want

00:29:05:09 - 00:29:05:18
really

00:29:05:18 - 00:29:06:12
practical ways

00:29:06:12 - 00:29:06:23
to navigate

00:29:06:23 - 00:29:07:15
the uncertainty,

00:29:07:15 - 00:29:07:20
I would

00:29:07:20 - 00:29:08:07
definitely

00:29:08:07 - 00:29:09:09
recommend that

00:29:09:09 - 00:29:10:04
this isn't

00:29:10:04 - 00:29:10:12
that funny.

00:29:10:12 - 00:29:10:19
It's right

00:29:10:19 - 00:29:11:10
on my desk

00:29:11:10 - 00:29:12:04
and I finished

00:29:12:04 - 00:29:12:12
this two

00:29:12:12 - 00:29:13:01
months ago.

00:29:13:01 - 00:29:13:18
I can't get it off

00:29:13:18 - 00:29:14:13
my desk.

00:29:14:13 - 00:29:15:10
It's called lighter

00:29:15:10 - 00:29:16:03
and it's volume.

00:29:16:03 - 00:29:17:02
Pablo.

00:29:17:02 - 00:29:17:18
And it

00:29:17:18 - 00:29:18:18
basically says on

00:29:18:18 - 00:29:19:08
the cover,

00:29:19:08 - 00:29:20:07
let go of the past,

00:29:20:07 - 00:29:20:15
connect

00:29:20:15 - 00:29:21:07
with the present,

00:29:21:07 - 00:29:21:20
and expand

00:29:21:20 - 00:29:22:15
the future.

00:29:22:15 - 00:29:23:00
It is

00:29:23:00 - 00:29:23:11
one of the

00:29:23:11 - 00:29:24:14
most beautiful,

00:29:24:14 - 00:29:25:13
easy reads

00:29:25:13 - 00:29:26:14
for anyone

00:29:26:14 - 00:29:27:09
who wants to feel

00:29:27:09 - 00:29:28:01
more grounded

00:29:28:01 - 00:29:28:11
in a very

00:29:28:11 - 00:29:29:18
noisy world.

00:29:29:18 - 00:29:31:08
And he just has the

00:29:31:08 - 00:29:32:09
most magnificent

00:29:32:09 - 00:29:32:18
words.

00:29:34:04 - 00:29:34:20
Oh, I

00:29:34:20 - 00:29:35:05
haven't read

00:29:35:05 - 00:29:35:16
that one.

00:29:35:16 - 00:29:36:19
So it's now

00:29:36:19 - 00:29:38:02
going on my

00:29:38:02 - 00:29:39:12
list to read.

00:29:39:12 - 00:29:40:15
So thank you.

00:29:40:15 - 00:29:41:01
And then

00:29:41:01 - 00:29:42:04
finally

00:29:42:04 - 00:29:42:19
we all have

00:29:42:19 - 00:29:43:10
those days

00:29:43:10 - 00:29:43:19
when we need

00:29:43:19 - 00:29:44:23
an extra boost.

00:29:44:23 - 00:29:47:00
So what would be

00:29:47:00 - 00:29:47:21
your quick

00:29:47:21 - 00:29:49:16
mindset ritual

00:29:49:16 - 00:29:50:03
that helps

00:29:50:03 - 00:29:51:02
you really ready

00:29:51:02 - 00:29:53:00
to tackle anything.

00:29:53:00 - 00:29:53:15
I can do?

00:29:53:15 - 00:29:55:02
How things.

00:29:55:02 - 00:29:56:05
So I've just

00:29:56:05 - 00:29:57:09
finished drafting.

00:29:57:09 - 00:29:57:19
I've got probably

00:29:57:19 - 00:29:58:04
two hours

00:29:58:04 - 00:29:59:05
more work on a meta

00:29:59:05 - 00:30:00:07
analysis paper.

00:30:00:07 - 00:30:01:07
My psych papers

00:30:01:07 - 00:30:02:05
take me four days

00:30:02:05 - 00:30:02:16
to write,

00:30:02:16 - 00:30:03:02
because the

00:30:03:02 - 00:30:04:07
research

00:30:04:07 - 00:30:05:02
and the writings

00:30:05:02 - 00:30:06:02
of four 800 words,

00:30:06:02 - 00:30:08:01
it's a very.

00:30:08:01 - 00:30:08:18
The more I do

00:30:08:18 - 00:30:08:23
it, it

00:30:08:23 - 00:30:09:19
never gets easier.

00:30:09:19 - 00:30:10:02
You know,

00:30:10:02 - 00:30:10:19
I've finished it

00:30:10:19 - 00:30:11:22
as much as I can,

00:30:11:22 - 00:30:13:01
but I constantly

00:30:13:01 - 00:30:13:15
tell myself

00:30:13:15 - 00:30:14:15
when I feel stop

00:30:14:15 - 00:30:15:19
or something's hard

00:30:15:19 - 00:30:16:06
or I don't

00:30:16:06 - 00:30:16:23
want to do what

00:30:16:23 - 00:30:17:17
I tell myself,

00:30:17:17 - 00:30:19:07
I can do my things.

00:30:19:07 - 00:30:19:21
And that's

00:30:19:21 - 00:30:20:22
how I get days

00:30:20:22 - 00:30:21:09
in advanced

00:30:21:09 - 00:30:21:22
statistics

00:30:21:22 - 00:30:22:13
when I am not a

00:30:22:13 - 00:30:24:00
statistics person,

00:30:24:00 - 00:30:24:21
because I'm willing

00:30:24:21 - 00:30:25:20
to take the time

00:30:25:20 - 00:30:26:13
to do things

00:30:26:13 - 00:30:27:11
and do them well,

00:30:27:11 - 00:30:28:03
because I know the

00:30:28:03 - 00:30:29:14
power of a longer

00:30:29:14 - 00:30:30:07
oh.

00:30:30:07 - 00:30:30:19
Love that

00:30:30:19 - 00:30:31:13
I can do

00:30:31:13 - 00:30:32:13
hard things.

00:30:32:13 - 00:30:33:07
That's an

00:30:33:07 - 00:30:34:04
incredible way

00:30:34:04 - 00:30:36:23
to end our podcast.

00:30:36:23 - 00:30:37:14
Now, Penny,

00:30:37:14 - 00:30:38:15
that's been an

00:30:38:15 - 00:30:39:14
incredibly

00:30:39:14 - 00:30:40:15
insightful,

00:30:40:15 - 00:30:41:20
conversation.

00:30:41:20 - 00:30:42:20
If people want

00:30:42:20 - 00:30:44:15
to connect with you

00:30:44:15 - 00:30:45:07
or follow

00:30:45:07 - 00:30:46:06
you along,

00:30:46:06 - 00:30:46:18
they've now

00:30:46:18 - 00:30:47:10
got the book

00:30:47:10 - 00:30:48:01
as well

00:30:48:01 - 00:30:48:17
so that they can go

00:30:48:17 - 00:30:49:11
grab.

00:30:49:11 - 00:30:49:23
Where is

00:30:49:23 - 00:30:50:16
the best place

00:30:50:16 - 00:30:51:04
to connect

00:30:51:04 - 00:30:52:03
with you?

00:30:52:03 - 00:30:52:16
Yeah,

00:30:52:16 - 00:30:52:23
I would

00:30:52:23 - 00:30:53:11
definitely say

00:30:53:11 - 00:30:53:20
reach out

00:30:53:20 - 00:30:54:09
on LinkedIn.

00:30:54:09 - 00:30:54:20
Just follow

00:30:54:20 - 00:30:55:21
me under my name

00:30:55:21 - 00:30:56:10
on LinkedIn

00:30:56:10 - 00:30:56:20
or you can

00:30:56:20 - 00:30:57:07
follow me on

00:30:57:07 - 00:30:57:22
Instagram.

00:30:57:22 - 00:30:58:08
Hacking

00:30:58:08 - 00:31:00:01
happy Delco.

00:31:00:01 - 00:31:00:19
Amazing.

00:31:00:19 - 00:31:01:18
Thank you so much

00:31:01:18 - 00:31:02:06
for your time

00:31:02:06 - 00:31:02:22
this morning,

00:31:02:22 - 00:31:03:07
Penny.

00:31:03:07 - 00:31:04:02
It's been wonderful

00:31:04:02 - 00:31:04:16
to connect

00:31:04:16 - 00:31:06:09
and have a chat.

00:31:06:09 - 00:31:06:16
Thank you

00:31:06:16 - 00:31:07:01
for having me

00:31:07:01 - 00:31:07:08
Sonia.

00:31:07:08 - 00:31:08:12
It's been great.

00:31:08:12 - 00:31:08:20
Okay.

38: Reinventing Happiness: A Conversation with Penny Locaso, the World's First Happiness Hacker

JOIN THE VIP LIST

Name of Free Resource