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ACTIVATE.
IT'S TIME TO UNLOCK YOUR BRAND AND STYLE POTENTIAL
Your 10 week LIVE online group program to align your personal brand and style with your professional aspirations
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QUESTION FOR YOU...
What if you could create an effortless wardrobe that empowers you to confidently take back control of your style?

Imagine opening your closet and effortlessly selecting outfits that not only make you look amazing but also reflect your unique personality, brand and boost your confidence.

Within Activate: The Elevated Brand and Style Blueprint, I'll be taking you through my Uniquely You Framework, where you'll discover the secrets to curating a wardrobe that aligns with your vision, simplifies your choices, and elevates your brand and style game.

Say goodbye to wardrobe overwhelm and hello to a closet filled with confidence and endless possibilities.

It's time to reclaim your brand and style and step into a world of effortless dressing.

 

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Let me know if this sounds familiar...
  • You wake up each morning and have the best intentions. Still, after what feels like running a marathon organising everyone else you don't have the time or energy to figure out the perfect outfit, but you want to look put together and make an impact?
  • You are frustrated as you look at a closet full of suits and dressy clothes but still have nothing to wear.
  • Stuck in a style rut, you have worn the same jeans, t-shirt and blazer on rotation for every smart casual event.
  • You don’t want to think about what you are wearing anymore. Instead, you want to just get on with being heard at work, and stop wasting money on items that don't fit or flatter your changing body.
  • You're longing to feel confident, comfortable and elevated in your own style.
IF THAT SOUNDS ABOUT RIGHT, THEN KEEP ON READING
You know things need to change...
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Sick of feeling uncomfortable with your outfit, when you walk out the door for a catch up with friends or a networking event.

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You have tried to watch others and how they dress to inspire you, but it’s still not working for you.

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Tired of wearing the same outfit for on repeat for important occassions as its the only one that is comfortable and makes you feel empowered when you walk into a room.

It’s your time

Through my program, you will find solutions to these style challenges and more. Imagine effortlessly selecting outfits that make you look amazing and reflect your unique personality, and personal brand all thanks to Activate: The Elevated Brand and Style Blueprint.

It's time to, to take back control of your personal brand, wardrobe and elevate your style.  It's time to control the narrative. 

I am your guide in this journey.  I have worked with hundreds of working professionals to find and transform their both their personal brand and style, give them back clarity and confidence, without buying a whole new wardrobe.

Let’s maximise your style in 17 minutes a day or less. I have you covered.

IT DOESN'T HAVE TO BE THAT WAY.
Imagine how it would feel to...
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Wake up each day feeling excited and confident about putting together an outfit that flatters your body and reflects your unique style and aligns to your personal brand. Giving you back time, without having to purchase a whole new wardrobe and look like everyone else.

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To have a curated professional, comfortable, and stylish wardrobe for work and home. Without looking constantly having to look at everyone else's style. Allowing you to focus on what you do best. 

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To take control and transform your personal brand and personal style. Lifting your mood by knowing you have the skills to put together different looks without having to buy new. Saving you both time and money.

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You deserve the clarity and essential tools that will make this journey seamless. Allow me to be your trusted guide on this path to a more confident and effortlessly stylish you.
INTRODUCING
Activate. The Elevated Brand and Style Blueprint
Activate The Elevated Style Blueprint
A 10 week online group program where you will learn how to build your brand, style and create your elevated and effortless wardrobe that leaves you feeling empowered in less than 17 minutes a day. Complete each stage of your journey together with other women at a similar stage to you.
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READ UP
The results speak for themselves...
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"The session with Sonya was so helpful. Thank you for steering me in the right direction. Sonya is warm and genuinely cared to find a solution for me. I now feel pretty inspired by the options out there."

NATHASHA M

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"I was so excited for my virtual experience and Sonya didn’t dissapoint. My favourite part was the interaction online between us. Her suggestions and expertise on fashion and styling, was amazing. I thouroughly enjoyed every minute."

ROBYN G

Ready to change your brand and style?
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LET'S DIG INTO THE DETAILS
Here's how it all shakes out...
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MODULE ONE

Authentically You

In this module, we'll dive deep into your values, personal brand and personal style, uncovering the essence of who you truly are and how you want to show up in the world.
Here's what you're going to learn:
  • Conduct a detailed assessment of your brand and style
  • Discover your values and personal brand and any gaps
  • Determine and confirm your personal style
  • Create and document your vision for your brand and style
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MODULE TWO

Your Signature Colours 

Discover the power of colours and how they can transform your style. We'll explore the psychology behind colours, identify the hues that best complement your complexion, and learn how to strategically incorporate them into your outfits. Here's what you're going to learn:

  • Explore the power of colours and their influence
  • Identify the colours that suit you best
  • Incorporate your signature colours into your outfits
  • Determine your preferred base and accent colours to make decisions easier
  • Learn the secrets how to use colour to change the impact of an outfit
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MODULE THREE

Body Shape and Design

Understanding your body shape is key to dressing with confidence and enhancing your best features. In this module, you'll learn how to embrace your body shape and use strategic styling techniques, such as the use of structure, lines, and illusion dressing, to flatter your figure and create visually appealing outfits that make you feel amazing. Here's what you're going to learn:

  • Understand your body shape and how to dress for it
  • Learn about structure, lines, and illusion dressing
  • Enhance your figure and create visually appealing outfits
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MODULE FOUR

Complete Capsule Wardrobe

Simplify your style and build a versatile wardrobe with core foundational basics, essential pieces, and versatile outfit formulas. Here's what you're going to learn:

  • How to review your existing wardrobe
  • Fundamentals for organising your wardrobe to make mornings simpler
  • Find your wardrobe gaps to your vision
  • Determine what might be holding back your brand and style
  • Create your own personalised capsule wardrobe that you can update anytime
  • Simple outfit formulas to create elevated looks yourself and make getting dressed simpler every morning
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MODULE FIVE

Strategic Wardrobe and Shopping  

Say goodbye to aimless shopping trips and hello to strategic and purposeful shopping. You'll learn how to identify your personal style preferences, create a targeted shopping list, navigate stores and online platforms with ease, and make wise purchasing decisions that align with your style goals and budget.  Here's what you're going to learn:

  • Develop smart shopping habits and make purposeful purchases aligned with your style goals.
  • Identify your personal style preferences and create a targeted shopping list.
  • Understand season shopping and updates
  • What to look for when building your wardrobe
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MODULE SIX

Effortless Impact

In this final module, we'll bring it all together. You'll learn how to ensure that your personal brand is always on point, and effortlessly mix and match outfits to create a comfortable and styled wardrobe, know how to create endless stylish combinations that showcase your unique brand and style. Here's what you're going to learn:

  • Learn how to mix and match outfits in your wardrobe for endless stylish combinations.
  • Learn the secrets every stylist uses to add the finish touches to each outfit
  • How to elevate your outfits and make a lasting impact with the things that a stylist always looks at when crafting a look.
  • Refine and pick outfit formulas that will work for you and your brand. 
AND DON'T FORGET ABOUT THE BONUSES...
You're also going to get access to:
BONUS #1: PERSONALISED 1-1 SESSION WITH SONYA

Exclusive Bonus: 1 hour 1-1 online session with me, to walk you through any key area that Gain exclusive access to a 1-hour online session with me. Obtain personalised guidance in any area of your choice, whether it's body shape, branding, or colour.  This session empowers you to address your specific style concerns and receive expert guidance tailored to your unique needs.

 

BONUS #2 FOOTWEAR STYLE GUIDE

Unlock the secrets of choosing the perfect shoes to complement your outfits. Step out with confidence, knowing your footwear perfectly enhances your style. This guide provides detailed information on various types of shoes and how each pairs seamlessly with different outfits, ensuring you always put your best foot forward.

 

BONUS #3 MAKEUP TIPS AND TRAPS WEBINAR

Access an exclusive webinar packed with makeup hints and tips. Master the art of makeup from day to night with ease, enhancing your confidence. Led by a qualified editorial makeup artist, this webinar simplifies makeup, ensuring you look your best no matter the occasion.

Ready to transform your brand and style?
JOIN THE WAITLIST →
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"I attended a masterclass of Sonya’s, I took the learnings and put them into practice. For the first time I brought a list, it was so easy like walking to the milk aisle. If I hadn’t attended your class, I would never have learned how to really shop. I feel my wardrobe is complete now, thank you."

SOPHIE A

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"Sonya really helped me learn to style my new post-baby body. I now have all the building blocks to DIY and look forward to shopping! I’ve never said that in my life!"

DEB D

LET'S WRAP IT ALL UP...
Here's what you get when you join:
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6 weeks live guided teaching and recordings with Sonya and access to future updates
(value = $1997)
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10 live group Q&A coaching Sessions with Sonya 

(value = $1997)

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Private access to the Active Brand & Style Elevated Style Community
(value = $297)

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Bonus #1: Access to your own personalised mobile colour app
(value = $397)
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Bonus #2: Full Body Shape Guide, Footwear Style Guide and Comprehensive Retailer Shopping Matrix 
(value = $597)
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Bonus #3: Makeup Application Trips and Traps Training
(value = $297)
When you add that all up, it comes out to a value of $5,582,
but you can enroll today for a special investment of $1497.

BEST VALUE

$1,497 AUD

One Payment

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LOW MONTHLY

$250/m AUD

6 Monthly Payments

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100% MONEY-BACK GUARANTEE
You're covered by our guarantee.
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Activate is backed by a 100% satisfaction guarantee. Here’s how it works:

If you complete the Activate work and don’t get value, submit your completed worksheets within the first two Module weeks, let me know what didn’t work for you, and get a full refund. Simple as that. Complete the work and if you’re not happy, I’ll make it right with a refund.

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MEET YOUR GUIDE

Hi I'm Sonya.

Passion, enthusiasm, and making the complex simple is what I am all about. 

This wasn't always the case. I know the feeling of being overwhelmed and sacrificing authenticity to meet expectations. A decade ago, I walked in uncomfortable shoes, climbing the corporate ladder in fitted suits, barely holding it together, trying to be someone that I was not. Finding my own personal brand and style has been a journey but one that was worth the wait. 

Having witnessed the pivotal role of style and personal branding in accelerating careers, navigating body changes, and balancing personal lives, my mission is clear. I empower professional career women to unlock their next level of success through the transformative power of personal brand and style, allowing them to step confidently into their world.  Freeing you from uncertainty on your personal brand and style, providing a path to clarity, confidence, and impactful self-expression.

With over 25 years of experience in change, transformation and leadership coaching, I've successfully guided women in elevating both their personal and professional lives. As a Certified Personal Brand Strategist, Certified Fashion Stylist and ex corporate executive with an MBA in Technology, my approach blends strategic transformation with a deep passion for empowering clients to maximise their impact and boost confidence through our sessions.

I work with women through personalised 1-1 and group experience programs in both a face-to-face and virtual formats. Encompassing personal brand and style coaching, confidence workshops, professional and corporate styling. In every client experience, my goal is to craft an unforgettable experience that crafts a strategic vision for your brand and style that empowers you to make confident choices.

As a mum of three, a coffee enthusiast, and a sneaker lover. I understand the challenges of balancing it all, and I'm here to guide and support you on your unique brand and style journey.

STILL HERE?
Good, because there's something I need to tell you.

Your current brand and style is just scratching the surface of what you're truly capable of. Deep down, you know there's a version of yourself that is more confident, more vibrant, and more influential. It's time to unlock that version and let her shine through.

With Activate: The Elevated Brand and Style Blueprint, you'll discover the secrets to curating a wardrobe that not only flatters your body but also reflects your unique personality and empowers you to make a statement without saying a word.

This isn't just about clothes; it's about embracing your brand, your authentic self and transforming the way you show up in the world.

Are you ready to leave behind the limitations of your current style and step into a whole new level of empowerment?

HAVE A QUESTION?
Frequently Asked Questions
Ready to unlock your distinctive style?
JOIN THE WAITLIST →
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You are so ready for this journey.

This is your opportunity to finally break free from the limitations that have been holding you back. It's time to take control of the narrative  and make a lasting impression wherever you go.

With Activate: The Elevated Brand and Style Blueprint, you'll gain the knowledge, guidance, and support you need to create an effortless brand, style and wardrobe that reflects your unique personality and empowers you to step into the best version of yourself.

Say yes to this life-changing journey and discover the joy and fulfilment that comes from embracing your personal style. The time is now. Are you ready to start this journey?

READY TO GET STARTED?
Choose your experience...

BEST VALUE

$1,497

One Payment (AUD)

JOIN THE WAITLIST→

LOW MONTHLY

$250/pm

6 Monthly Payments (AUD)

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