hey, i'm sonya.

 “My focus is to help you find your signature brand and style, that aligns to your next level of success.”


Meet Sonya

Hi, I'm Sonya, a Personal Brand and Style Coach based in Sydney.

For more than 25 years I've helped women elevate their personal and professional lives through both my corporate and style career. As a Certified Fashion Stylist, and holding an MBA in Technology, strategic transformation is at the core of my work. But it's my passion to empower my clients with the skills to maximise their impact and skyrocket their confidence that drives our styling sessions.

I've seen the key role that style and personal branding can play in accelerating careers and executive presence, navigating changes in body shape and juggling busy personal lives. My mission is to help women in business and professional services unlock their distinctive style and embrace their authentic selves, allowing them to overcome any self-doubt and step into the leaders they know they are.

I know what it's like to feel overwhelmed, exhausted, and like you're sacrificing who you are to meet expectations. A decade ago, you could have found me wearing fitted suits and high heels climbing the corporate ladder, trying to be someone I was not, barely holding it all together. Almost hitting breaking point was my wake-up call. That's why I am focused on freeing you from feeling unsure about your personal style to feeling relaxed, in control, and ready to make an impact as you.

I work 1-1 and in group formats with clients across services such as personal style coaching, style and confidence workshops, professional and corporate styling, body shape and colour analysis, wardrobe reviews, and personal shopping. My intent for every client session is to create an unforgettable, relaxed experience, which ends in empowering YOU to make confident choices.

On a personal note, I'm a mum of three, a lover of coffee, and a sneaker enthusiast. As a working mum, I understand the challenges of juggling it all, and I'm here to support you on your style journey.

Ready to take the first step? Kickstart your style journey DOWNLOAD my FREE 3-step style guide here or book a complimentary discovery call.



Personal Styling Services


Ascend. The Ultimate Style Immersion

A 4 week transformative 1-1 experience designed to elevate your personal style and embrace your authentic influence at work and home.

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Masterclasses and Group Workshops

Specialist Masterclasses virtually and face to face covering topics such as Personal Style, Personal Branding and Confidence through style.

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Activate. The Elevated Style Blueprint

Create an effortless wardrobe for women who want to confidently take back control of their style. 6-week Group Style Coaching Program and course.

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