“My priority is to help you craft a signature brand and style, that drives your next level of success.”

Meet Sonya

Driven by inspiration, transformation, and the power to create change defines who I am—but it wasn’t always this way.

A decade ago, I was navigating corporate life in uncomfortable suits, trying to fit a mould that didn’t reflect who I truly was. That’s when I realised: your brand is your story, and your style is the signature that seals it.

Your brand and style are more than surface-level; they reflect your core identity and can unlock new opportunities. When aligned, they become tools to elevate your career and personal life, allowing you to step confidently into your next chapter.

Through my 3D Impact Framework, I help women shape an authentic personal brand and style that aligns with their professional and personal ambitions. My unique strength lies in seeing your potential—often before you do. I challenge you to embrace that potential, using style and branding to express the confident, capable leader within.

As a certified personal brand strategist and personal stylist, with over 25 years experience in transformation and leadership, I’ve guided countless women through career transitions, helping them move beyond self-doubt to step into a future where their brand and style are not just tools but catalysts for success. 

Style is about understanding who you are and what you stand for. I invest time in truly getting to know your goals, crafting a personalised plan that ensures you feel both authentic and empowered.

As a mum of three, coffee lover, and sneaker enthusiast, I understand the complexities of striving for success. I’m here to guide you in building a brand and style that creates lasting impact, allowing you to step confidently into any role or life transition.