hi, i'm sonya.
“My focus is to help you find your signature brand and style, that aligns to your next level of success.”
Meet Sonya
Passion, enthusiasm, and making the complex simple is what I am all about. This wasn't always the case.
I know the feeling of being overwhelmed and sacrificing authenticity to meet expectations. A decade ago, I walked in uncomfortable shoes, climbing the corporate ladder in fitted suits, barely holding it together, trying to be someone that I was not. Finding my own personal brand and style has been a journey but one that was worth the wait.
Having witnessed the pivotal role of style and personal branding in accelerating careers, navigating body changes, and balancing personal lives, my mission is clear. I empower professional career women to unlock their next level of success through the transformative power of personal brand and style, and seamlessly transition between professional to smart casual style.
With over 25 years of experience in change, transformation and leadership coaching, I've successfully guided women in elevating both their personal and professional lives. As a Certified Personal Brand Strategist, Certified Fashion Stylist and ex-corporate executive with an MBA in Technology, my approach has been developed through my 3D Impact Framework where the focus is brand & style beyond the surface. 
Style is fundamentally about understanding who you are and what you stand for. I invest time in getting to know each client's specific wants and needs, allowing me to create a personalised plan that makes them feel authentic and confident.
As a mum of three, a coffee enthusiast, and a sneaker lover. I understand the challenges of balancing it all, and I'm here to guide and support you on your unique brand and style journey.
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