Empower your style, Elevate your success

Helping ambitious women seamlessly transition between professional and smart casual style, enhancing their personal brand with confidence and authenticity.

Sonya, Your Personal Brand and Style Coach  

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"True style begins with understanding yourself and your values.

Bringing together your personal brand with your style creates a cohesive, put-together wardrobe that reflects your true self.

Style is more than clothes; it's about expressing who you are and feeling empowered every day."


Personal Brand & Styling Services


Live Group Program

Activate. The Elevated Brand & Style Blueprint

Your 10 week group brand and style program, with everything you need to know to create a long-term effortless wardrobe, that will always reflect you. This is for women who want to take back control of their style, with clarity and confidence. 

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 Personalised Service

Ascend. The Ultimate Brand & Style Immersion

Your 3 month personalised 1-1 experience is designed to elevate your personal brand & style.  I'll work closely with you to define your brand and style, build that vision, and then bring it to life all for you.  This experience will leave you with everything you need to step into your next level of success, the way you defined it.

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Masterclasses & Speaking

Tailored workshops and speaking engagements

Specialist masterclasses and workshops held virtually and face to face covering various topics, such as building a brand with style. Colour and Style, Career transition and reinventing your style. Custom Corporate workshops are available on request. 

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Client Success Stories

“I wanted to thank you for today. I had a great time and I finally have clarity around and can now let go of pieces that no longer suit me. I have been past my wardrobe 6 times since you left and I love it, I cant stop looking at it! Getting dressed just got easier, thank you.”

— Kat, Frenchs Forest 

“Thank you for helping me to see that I don’t have to be young to still feel youthful. After years of searching, you have finally given me the confidence to wear skirts and I feel so confident. I would never have pushed my style boundaries before you.”

— Gina, North Sydney

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Why Work With Me

What awaits you

I've Walked in Your Shoes

I have a unique blend of experiences from corporate, and expertise as a personal brand strategist and style coach to offer advice tailored to your individuality. You'll feel confident and empowered in all areas of your life, at work or weekend.

Proven Success

I've helped high-achieving women transform their wardrobes and self-confidence, leading to professional and personal growth. Your styling journey with me will be about education and empowerment

Authentic Transformation

By deeply understanding you, I ensure your personal brand and style reflect who you are and where you're going. This lasting change gives you the knowledge and confidence to present your true self everyday.

You're ready.

Join me and let's create a transformative brand & style journey together.

Discover the confidence and impact that comes from expressing your true self through your personal style.


Book in a FREE Clarity Call NOW →



From the Blog

5 Ways to Boost Your Professional Image Starting on Monday

Revitalise Your Wardrobe: Bringing Excitement Back to Smart Casual

Decoding Clothing Labels: A Guide to Smart Fashion Choices

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