Unlock your next level of success by starting with your style foundations

Your Signature Work Wardrobe Essentials Checklist

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What you will get out of this FREE checklist

After years working in corporate and turning over new outfits everytime I had something important on, I realised I had hit a pattern that was going to end up with me with too many clothes or a bank account that didn't look very healthy!

This checklist simplified how I thought about the clothes in my wardrobe and what was actually essential for work.

Now, I help my clients ensure that they are clear on what they need upfront, they have variety in their outfits, and not thinking I am missing something and need to back to the shops. 

I have put together this FREE checklist for you so you have the absolute foundational pieces you need to start to build a wardrobe that can either be the start of a capsule or the begining of the core foundations. in the end, to help you make getting dressed easier.


Sometimes we have too much icing in our wardrobe and not enough cake. 

Grab your free checklist for the key pieces you need in your work wardrobe

Hear from some of my clients


Meet Sonya

Passion, enthusiasm, and making the complex simple is what I am all about. 

This wasn't always the case. I know the feeling of being overwhelmed and sacrificing authenticity to meet expectations. A decade ago, I walked in uncomfortable shoes, climbing the corporate ladder in fitted suits, barely holding it together, trying to be someone that I was not. Finding my own personal brand and style has been a journey but one that was worth the wait. 

Having witnessed the pivotal role of style and personal branding in accelerating careers, navigating body changes, and balancing personal lives, my mission is clear. I empower professional career women to unlock their next level of success through the transformative power of personal brand and style, allowing them to step confidently into their world.  Freeing you from uncertainty on your personal brand and style, providing a path to clarity, confidence, and impactful self-expression.

With over 25 years of experience in change, transformation and leadership coaching, I've successfully guided women in elevating both their personal and professional lives. As a Certified Personal Brand Strategist, Certified Fashion Stylist and ex corporate executive with an MBA in Technology, my approach blends strategic transformation with a deep passion for empowering clients to maximise their impact and boost confidence through our sessions.

I work with women through through personalised 1-1 and group experience programs in both a face-to-face and virtual formats. Encompassing personal brand and style coaching, confidence workshops, professional and corporate styling. In every client experience, my goal is to craft an unforgettable experience that crafts a strategic vision for your brand and style that empowers you to make confident choices.

As a mum of three, a coffee enthusiast, and a sneaker lover. I understand the challenges of balancing it all, and I'm here to guide and support you on your unique brand and style journey.