Take the first step to maximise your style in minimal time.

The Ultimate Style Starter Guide for Professional Career Women

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What you will get out of this FREE guide

Define your personal style

My simple method to define your personal style, so that you have clarity on why certain items in your wardrobe work and don’t work. In order to SAVE you TIME.

Identify your shopping patterns

Diagnose some of the shopping patterns you may have, so that you know avoid these in future to SAVE MONEY.

Clarity on core basics

Get clear on your must have pieces in your wardrobe, so you have a strong foundation to build from, making it EASIER to get dressed.

How to review your wardrobe

Understand the fastest way to edit your own wardrobe, so you can mix and match more easily and give you back TIME with your family.

Discover the 3 foundational steps you need to define your personal style simply and with clarity

Hear from some of my clients


Meet Sonya

Passion, enthusiasm, and making the complex simple is what I am all about. 

This wasn't always the case. I know the feeling of being overwhelmed and sacrificing authenticity to meet expectations. A decade ago, I walked in uncomfortable shoes, climbing the corporate ladder in fitted suits, barely holding it together, trying to be someone that I was not. Finding my own personal brand and style has been a journey but one that was worth the wait. 

Having witnessed the pivotal role of style and personal branding in accelerating careers, navigating body changes, and balancing personal lives, my mission is clear. I empower professional career women to unlock their next level of success through the transformative power of personal brand and style, allowing them to step confidently into their world.  Freeing you from uncertainty on your personal brand and style, providing a path to clarity, confidence, and impactful self-expression.

With over 25 years of experience in change, transformation and leadership coaching, I've successfully guided women in elevating both their personal and professional lives. As a Certified Personal Brand Strategist, Certified Fashion Stylist and ex corporate executive with an MBA in Technology, my approach blends strategic transformation with a deep passion for empowering clients to maximise their impact and boost confidence through our sessions.

I work with women through through personalised 1-1 and group experience programs in both a face-to-face and virtual formats. Encompassing personal brand and style coaching, confidence workshops, professional and corporate styling. In every client experience, my goal is to craft an unforgettable experience that crafts a strategic vision for your brand and style that empowers you to make confident choices.

As a mum of three, a coffee enthusiast, and a sneaker lover. I understand the challenges of balancing it all, and I'm here to guide and support you on your unique brand and style journey.