Cost Per Wear: Making Fashion Investments That Pay Off

Are you looking to make smarter fashion choices that not only elevate your style but also align with your budget and values? Let’s explore the concept of cost per wear—a powerful tool that revolutionises how you approach building your wardrobe.

Understanding Cost Per Wear


Cost per wear also known as #GirlMath, is a concept that's been circulating, especially on platforms like TikTok. But what exactly does it mean? Simply put, it's the amount you pay for a garment divided by the number of times you wear it. This calculation helps you determine the true value of your clothing purchases over time.


Let's break it down with an example. Say you're eyeing a pair of Alexander McQueen runners priced at $970. By estimating how often you'll wear them, you can calculate their cost per wear. This mindset shift from focusing solely on the initial purchase price to considering long-term value is crucial in building a curated wardrobe that reflects your personal brand.


To learn more about cost per wear and how it can impact your wardrobe, check out these resources:


- The Economics of Fashion: Cost Per Wear Explained:

- Understanding the True Cost of Your Clothes:


Maximising Your Wardrobe Investment


Now, let's talk about maximising your wardrobe investment. It's not just about buying the latest trends or the most expensive designer pieces. It's about curating a collection of clothing that reflects your personal style and meets your everyday needs.


Start by assessing your current wardrobe. Identify pieces that you rarely wear or have never worn at all. These items may have seemed like a good idea at the time, but if they're not adding value to your wardrobe, it might be time to let them go.


Instead of focusing on quantity, focus on quality. Invest in timeless pieces that you can wear season after season. Look for versatile items that can be dressed up or down and mix and match effortlessly with the rest of your wardrobe.


By making strategic choices and investing in pieces that truly reflect your style, you can build a wardrobe that brings you joy and confidence every day.


Unlocking Your Style Potential


But why do we end up with unworn pieces in the first place? Often, it's due to impulse buys or a lack of clarity in our personal style. That boho maxi dress might have seemed perfect on vacation, but does it truly align with your day-to-day aesthetic?


Here's where having a clear vision for your personal brand and style comes into play. By defining your style objectives and strategic approach to shopping, you can minimise impulse purchases and build a wardrobe that serves you well in every aspect of your life.


Taking Action: Activate Your Style Journey


Ready to take the next step in your style transformation? Doors are opening for Activate: The Elevated Brand and Style Blueprint, a six-week live online group program designed to align your personal brand and style with your professional aspirations.

In Activate, I'll guide you through my 3D Framework, where you'll uncover the secrets to curating a wardrobe that reflects your vision, simplifies your choices, and elevates your style game. Don't miss this opportunity to invest in yourself and unlock your full style potential. Sign up here.

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